Coinbase CEO Says Bitcoin Could Hit $400K as U.S. Crypto Rules Take Shape

Highlights:

• Coinbase CEO Brian Armstrong says Bitcoin’s latest cycle bottom is in, supporting further upside.
• Armstrong says $400,000 Bitcoin by 2030 is a reasonable target as he remains bullish long-term.
• He expects clearer U.S. crypto rules around September 15 regardless of the CLARITY Act vote.

Coinbase CEO Brian Armstrong believes Bitcoin has already passed the bottom of its latest market cycle and could climb significantly over the coming years. At the same time, he expects the U.S. crypto industry to finally get clearer regulations, regardless of what happens with the CLARITY Act in the Senate.

Armstrong shared the comments in an interview with CNBC published on September 10. Speaking with CNBC’s Sri Jegarajah, the Coinbase chief discussed Bitcoin’s outlook, U.S. crypto regulation and the upcoming Senate vote on the Digital Asset Market CLARITY Act. CNBC also confirmed that Armstrong sees Bitcoin potentially reaching $400,000 by 2030.

JUST IN: Coinbase CEO Brian Armstrong says Bitcoin can realistically hit $400,000 by 2030. pic.twitter.com/w7xEjQPLXa

— Watcher.Guru (@WatcherGuru) September 10, 2026

Brian Armstrong Says Bitcoin Has Already Bottomed

Alongside the regulatory discussion, Armstrong remained bullish on Bitcoin’s longer-term outlook. He told CNBC that $400,000 BTC by 2030 is “a reasonable target.” Armstrong also said, “the bottom is in on Bitcoin in this most recent cycle.” His comments suggest he believes the latest major Bitcoin downturn has already reached its lowest point, although future price movements remain uncertain.

The $400,000 target would represent a major increase from Bitcoin’s current level. However, Armstrong presented it as a long-term expectation rather than a short-term price call. His latest comments also follow his earlier bullish remarks about the crypto market.

In an August CNBC interview, Armstrong said the market had a good chance of approaching another bull cycle. At the time, he pointed to the length of previous crypto bear markets, the approaching CLARITY Act vote and Bitcoin’s historical performance later in the year.

Crypto Clarity Could Come With or Without CLARITY Act

Armstrong also focused on the Digital Asset Market CLARITY Act, which faces an important Senate vote on September 15. The legislation seeks to create a clearer U.S. regulatory framework for digital assets and define the responsibilities of the Securities and Exchange Commission and Commodity Futures Trading Commission.

Armstrong said passage of the bill would provide regulatory certainty through legislation. However, he believes the industry could still get clearer rules even if the measure fails to advance. According to Armstrong, the SEC and CFTC are prepared to move forward with their own rulemaking. As a result, he expects greater regulatory clarity around September 15 or shortly afterward, regardless of the Senate outcome.

Armstrong said the legislation has received substantial bipartisan input and support from different parts of the financial and crypto industries. He added that the main issues Coinbase previously considered essential have now been addressed. One area still under negotiation involves ethics rules for elected officials who hold digital assets. Armstrong said the White House and Democrats remain in discussions over the final requirements, including proposals involving divestment.

For Coinbase and the wider U.S. crypto industry, the coming Senate decision could shape how digital asset businesses operate under federal rules. Meanwhile, Armstrong’s latest Bitcoin forecast shows that he remains confident about the cryptocurrency’s longer-term direction even as regulatory negotiations continue.