21Shares Partners with the House of Doge to Launch First Dogecoin ETP in Europe

Highlights:

• 21Shares launches Dogecoin ETP on SIX Swiss Exchange with 2.5% management fee.
• Europe leads regulated crypto investing with Dogecoin ETP targeting institutional interest.
• Despite the news, the DOGE price drops nearly 5%, trading at $0.15.

On April 9, 21Shares, a leading issuer of cryptocurrency exchange-traded products (ETPs), announced its strategic collaboration with the House of Doge to launch a Dogecoin (DOGE) ETP on Switzerland’s SIX Swiss Exchange under the ticker DOGE. The ETP is fully backed by actual Dogecoin holdings, ensuring each unit is supported by real DOGE. The ETP charges a management fee of 2.5%, which covers operational costs and is deducted from the fund’s assets.

An ETP tracks the performance of assets like securities, indices, or other products. ETPs include ETFs, ETNs, and ETCs. A Dogecoin ETP is a backed financial product that tracks DOGE’s price, giving investors exposure to the memecoin.

Much wow. Now live! 🐕 In partnership with @houseofdoge, we're excited to introduce the only Dogecoin ETP endorsed by @dogecoinfdn, now available through your bank or brokerage.

Here's to the meme that made it. 🍻

Many details: https://t.co/f143znekt1

Disclaimer: This document… pic.twitter.com/Mqewu1HeNB

— 21Shares (@21Shares) April 9, 2025

21Shares president Duncan Moir emphasized that the product provides investors with the “easiest and most direct method” to engage with the Dogecoin ecosystem. He also emphasized that DOGE has evolved into “more than a cryptocurrency.” Moir described it as a “cultural and financial movement” that drives mainstream adoption.

Advisory board member at House of Doge, Jens Wiechers, said:

“Dogecoin was created to be a fun, accessible form of peer-to-peer money, and over the years, it has demonstrated real-world utility in payments, tipping, and charitable giving. For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential.”

Sarosh Mistry, CEO of Sodexo North America and Director-Elect at the House of Doge, views the ETP launch as a key moment in Dogecoin’s growth. He believes that institutional products will open doors for new types of investors, further solidifying Dogecoin’s leadership in the future of digital assets.

21Shares Launches Dogecoin ETP as Europe Leads Regulated Crypto Investments

21Shares oversees more than $7.3 billion in assets and is present on 11 leading exchanges. The introduction of the Dogecoin ETP marks a significant step in regulated crypto investing. This move highlights increasing regulatory clarity and rising investor interest in European meme coin exposure. The Floki DAO also approved similar listings, such as the Floki ETP. These financial instruments were launched with liquidity funding to target the European market.

NEW DAO PROPOSAL: APPROVE LIQUIDITY PROVISIONING FOR A FLOKI ETP

We've been actively working with a respected Asset Manager and an ETP Issuer to launch a Floki ETP (Exchange-Traded Product) for quite a while now. After months of due diligence and painstaking effort, we've been… pic.twitter.com/90ckRJsUN2

— FLOKI (@RealFlokiInu) December 25, 2024

Bitwise is pushing for a Dogecoin ETF approval in the US. It filed with the Delaware Trust Company three months ago. The firm later resubmitted updated filings to seek approval from the Securities and Exchange Commission (SEC). However, the SEC has yet to approve any Dogecoin-based ETFs in the United States. This leaves Europe in a prime position to attract institutional interest in memecoins.

Dogecoin Price Falls Despite Positive Development

At the time of writing, Dogecoin is priced at $0.1456, showing a 5.87% decline in the last 24 hours. Over the past week and month, DOGE has dropped by 14% and 15%.