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Trump-Backed World Liberty Financial to Debut RWA Products in January

Highlights:

  • World Liberty Financial will launch RWA products in January 2026.
  • USD1 stablecoin will serve as collateral for the assets.
  • Tokenized commodity demand accelerates growth across the broader RWA sector.

World Liberty Financial is set to enter the tokenized asset space with a major launch in January 2026. The Trump family-backed crypto venture plans to expand global exposure of real-world assets using blockchain. This project was confirmed by co-founder Zach Witkoff during the Binance event in Dubai on December 3.

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World Liberty Financial Prepares January RWA Launch

The company plans to launch digital instruments linked to real-world assets at the beginning of next year. Their dollar-linked stablecoin USD1 will be used as the base collateral. The product line will consist of blockchain-based assets, including oil, gas, cotton, and timber.

Witkoff, speaking in Dubai, stated that RWA products will be launched by World Liberty Financial globally, not only in the U.S. The USD1 stablecoin has already experienced expansion on both centralized and decentralized finance systems.

The company is also developing a financial ecosystem to increase its adoption. It will incorporate a retail payments application and a debit card. Zak noted that the debit card will launch “very soon.” USD1 has expanded to be the 35th-largest digital asset by market capitalization. It has backing from Abu Dhabi-linked MGX, utilized earlier to make Binance-related investments.

USD1 Stablecoin Gains Strategic Ground

The company claims that USD1 is the fastest-growing stablecoin in history. It is deployed in cross-border payments, DeFi protocols, and large exchange platforms. After the Binance event, Aster DEX announced that it had collaborated with World Liberty Financial.

Aster DEX CEO Leonard Aster noted there was increased interest in the token. He also said that the two companies are actively working to promote USD1 in broader DeFi applications. This aligns with the aim of the company to position USD1 as a global liquidity asset.

The announcement also coincides with the boom in demand for tokenized instruments. Real-world assets are becoming more popular with their transparency, liquidity, and transferability over blockchain.

In June, Robinhood introduced a tokenized shares platform in the EU. They are currently trading more than 1,000 tokenized equities worth $10.8 million. Data from Defillama shows that tokenized public equities are currently worth $656 million. Moreover, monthly transfers amounted to $1.14 billion.

Growing Institutional Momentum in Tokenized Markets

There is also growing institutional support for tokenized finance. This week, OpenEden acquired new capital with the help of major investors, such as Ripple and Gate Ventures. This consequently indicates growing demand for compliant digital yield products.

Moreover, this trend can be seen in World Liberty Financial’s plans. Its RWA products seek to provide consistent and transparent investment platforms through blockchain. This is aimed at integrating traditional finance and decentralized systems in a secure and scalable manner.

The timing also coincides with a broader push towards regulated tokenization. Firms such as Ondo, Backed Finance, and Securitize control the market, with a combined market share of over 90%. World Liberty Financial is considering entering this industry with competitive products.

Meanwhile, the WLFI token has not seen a positive reaction following the announcement. WLFI has declined by 1.20% to trade around $0.1590. Moreover, its market cap and trading volume have declined to $4.25 billion and $140 million, respectively.

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