Mercoin Launches XRP Trading with Low Entry Point for Japanese Users

Highlights:

• Mercari now allows its users to buy XRP using Mercari points or their account balance.
• Most of the users are trading crypto for the first time through the platform.
• Mercoin plans to launch XRP events to familiarize the coin in Japan.

Mercari, a Japanese e-commerce company, added XRP to its Mercoin crypto trading app on April 24. The addition gives users a third digital asset to trade alongside Bitcoin and Ethereum. The company said users can now purchase XRP starting from as low as 1 yen, which is approximately $0.007. There are various options for customers to buy, such as direct bank transfers, Mercari points, and others through their balance from selling on Mercari.

MERCARI ENABLES 23 MILLION MONTHLY ACTIVE USERS THE ABILITY TO TRADE XRP

Excited to share this big news out of Japan’s eCommerce and fintech world:

Mercari, Inc. Japan’s largest resell marketplace with over 23 million monthly active users, has officially enabled XRP trading… pic.twitter.com/kDacQScWsU

— Tats {X} (@tatsuya_kohrogi) April 24, 2025

The new addition lets users gain access to another major cryptocurrency without having to put in preferably large investments. The move is a continuation of the company’s efforts to provide a convenient entry point into the digital trading world. Mercoin started Bitcoin trading in March 2023, and it seeks to make crypto more accessible to new users.

According to the company, users who already participate in the Mercari ecosystem can take advantage of their existing balances or earned points to begin trading. The platform allows trading with minimal amounts. The low entry point will encourage new participants to enter the crypto market without needing to make large deposits.

Growing User Base Reflects Shift Toward Entry-Level Crypto Trading

Mercoin had already surpassed 3 million users by December. The company stated that about 90% of the new users had not used cryptocurrencies before. This growth shows a strong interest in simple and accessible trading services. The approach of the company has been to offer low entry points and familiar payment methods.

The company stated that it registered the highest number of new users opening wallets. These numbers indicate that simplifying how people could trade on Mercoin and connecting it with Mercari’s existing ecosystem allowed more people to get started as investors. Over time, users became familiar with Bitcoin and Ethereum, and the introduction of XRP seems to be another way to offer users more options to continue their trading path.

Mercoin promoted its Bitcoin services by encouraging users of their platforms to invite friends and family to the platform. Both the inviter and the invited received 200 yen worth of Bitcoin for each successful referral. The campaign did not place any limit on how many people users could invite.

XRP Promotions and Market Influence Expected

The company also announced that it will conduct events and campaigns around XRP in the near future. The purpose of these promotions is to make XRP more well-known and easily accessible to Japanese users. According to Mercoin, these efforts will help get the cryptocurrency closer to users and generally increase familiarity.

Emi Yoshikawa, who worked with Ripple, shared that Mercari has a large reach in Japan through its resale platform. According to her, the majority of crypto users on the platform are first-timers, and this move shows how digital assets are reaching wider audiences outside the typical crypto community.

The news that @Mercari, Japan’s go-to marketplace app, now supports XRP is notable for a few reasons:

➡️Mercari is Japan’s largest resale platform, where millions of users keep a balance from selling unused items (MAU: 20+ mill)
➡️Users can now convert that balance or Mercari… https://t.co/AbPNg1PxW3

— Emi Yoshikawa {X} (@emy_wng) April 24, 2025

The move by Mercari coincides with the recent plan by CME Group to launch XRP futures on May 19. Meanwhile, XRP is trading at $2.19, a 3.11% increase in the past day. The market cap of the coin stands at $128.2 billion. XRP has gained 5.81% in the past week.