Newsmax Plans $5 Million Investment in Bitcoin and Trump Coin

Highlights:

• Newsmax plans to buy Bitcoin and Trump Coin as part of a new strategy.
• CEO Ruddy says adding crypto helps the company grow and stay innovative.
• Newsmax will be the first NYSE company to officially hold a Trump Coin.

Publicly listed media company Newsmax is taking a bold step into the cryptocurrency market. According to its official announcement, the company plans to allocate up to $5 million over the next 12 months to acquire Bitcoin (BTC) and former President Donald Trump’s meme token (TRUMP). The initiative, approved by Newsmax’s board of directors, represents the organization’s first formal foray into the digital currency space.

Newsmax CEO Highlights Bitcoin and Trump Coin Benefits

Newsmax said it plans to make its first virtual asset purchase soon under this plan. Future purchases will be made carefully, based on market conditions, the company’s operational needs, and strategic goals. The company added, “We will maintain the flexibility to adjust our digital asset strategy in line with changes in the market environment.”

Newsmax Board Approves Up To $5M In Bitcoin And Trump Coin Purchases; Plans To Add Official Trump Coin To Strategic Crypto Reserve $NMAX $BTC pic.twitter.com/qHB8z51B4G

— Treasury Edge (@TreasuryEdge) October 16, 2025

The company’s CEO, Christopher Ruddy, called Bitcoin “fast becoming the gold standard of cryptocurrency.” He said adding it to the company’s reserves marks an important step in corporate growth and innovation. Ruddy also spoke positively about including the Trump Coin. He said, “We believe the value of the Trump coin will be determined by President Trump’s term and achievements. The success so far has been very impressive.” 

Once completed, Newsmax would become the first NYSE-listed company to officially purchase the TRUMP token. It would also join more than 100 public companies that already hold digital assets, like Bitcoin, on their balance sheets. To support this move, Newsmax has set up secure storage systems and partnered with top institutional crypto service providers to manage its holdings.

Market Reaction and Stock Performance

After the announcement, Newsmax shares (NYSE: NMAX) dropped about 4% on Thursday, closing at $10.83, amid a broader market decline. In after-hours trading, the stock rebounded 3.9%, according to Yahoo Finance. Meanwhile, both Bitcoin and Trump Coin fell on Friday. 

Bitcoin declined 4% to $106,243, while the Trump-themed token dropped 5% to $5.79. The meme coin is now down roughly 93% from its all-time high of $73.43, reached in January. Despite this, recent developments indicate the token may start gaining momentum. In August, Canary Capital registered a TRUMP Coin ETF entity in Delaware. 

Boosting optimism further, President Trump is reportedly planning an official TRUMP wallet and trading platform. The platform will support the token and other cryptocurrencies, with waitlist registrations now open on the Trump Wallet website. Trump’s name could bring in more investors.

But rules and regulations might cause some problems. Governments are still making laws for digital money. The platform could face regulations if it focuses too much on TRUMP Coin. There is no set launch date yet. This launch links politics and technology in a new way. Analysts worry about how the platform will work and its effect on the crypto market. It’s unusual for a sitting president to own a crypto wallet.