Indonesia Tightens Rules for Crypto and Financial Influencers

Highlights:

• Indonesia’s financial regulator introduced new rules requiring crypto and financial influencers to share clear, honest information.
• Influencers must disclose paid promotions, explain risks, and avoid promises of guaranteed profits to users.
• OJK can warn rule breakers, remove misleading content, and block illegal online promotions quickly.

Indonesia’s Financial Services Authority (OJK) has introduced new rules for financial influencers, including people who share content about crypto, investments, fintech, online loans, and other financial products. OJK announced the regulation in Jakarta on Wednesday under POJK Number 6 of 2026.

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The new rule focuses on people and groups who share financial information with the public through social media, websites, videos, podcasts, and other online platforms. OJK wants financial content to be clear, honest, accurate, and easy to understand. The regulator also wants to stop misleading promotions that can harm consumers.

According to OJK, the regulation is crucial because the number of individuals making financial decisions based on information from social media is growing.

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OJK Tells Influencers to Share Clear and Honest Content

The rule is not only for famous influencers with large audiences. It also covers content creators, affiliates, product reviewers, independent educators, analysts, and anyone else who shares financial information outside official financial companies.

OJK says these people must share information honestly and carefully. They should not make false claims, hide important risks, or create a wrong impression about any product. They also should not promise fixed or guaranteed profits, especially when the product carries high risk.

Furthermore, it is important for influencers to clarify whether they are being paid to promote anything. If an influencer is receiving any payment, commission, referral fee, or other compensation for a particular product, they need to make sure their audience knows.

Crypto Content Must Include Clear Risk Warnings

The financial regulator said influencers who discuss digital financial assets must be careful because crypto products can carry high risks. Because the prices can move quickly, and users can lose money if they do not understand the product.

Moreover, the OKJ urged that influencers must provide clear warnings when promoting or explaining high-risk products. These include crypto assets, stocks, derivatives, unit-linked insurance, online loans, and buy now, pay later services. The rule also makes it clear that influencers should only promote financial products and services that have proper approval. They should avoid illegal platforms and should not support any product that does not have OJK permission.

For crypto content, they also need to check whether the platform or product they mention is properly authorized. OJK also asked influencers to understand the products they talk about. This is very important in crypto because the market can be risky, and many beginners may follow online advice without fully understanding the details.

OJK Can Remove Content and Block Illegal Promotions

OJK has the authority to take action against influencers or companies that break the rules. The regulator can issue warnings, issue written orders, request the removal of content, or request that access to certain online content be blocked.

OJK can act more quickly in serious cases, such as those involving unlawful investments or fraud, by requesting a block before receiving any instructions from the authority. Further, Financial firms that collaborate with influencers have distinct responsibilities, too. These include conducting the review of the content prior to publication, ensuring that the product is legal, and protecting consumer data.

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