World Liberty Financial Targets $1.5B Raise to Launch Company for WLFI Tokens

Highlights:

• Trump-backed World Liberty Financial targets $1.5 billion to launch a public crypto entity.
• World Liberty plans to acquire a Nasdaq-listed shell company in order to go public.
• Eric Trump and Donald Trump Jr. will serve on the board of the new treasury company.

According to a Bloomberg report on Friday, World Liberty Financial, supported by the Donald Trump family, is exploring plans to form a public company to manage WLFI, its native cryptocurrency. The company seeks to raise approximately $1.5 billion to fund the launch of this new entity. The deal is still being worked on, but big tech and crypto investors have been reached out to, and talks are moving quickly. 

Eric and Donald Trump Jr. to Join Crypto Board

This new plan is another way the Trump family-backed company is exploring the digital asset world by joining the crypto treasury firm trend. Donald Trump Jr. and Eric Trump will join the board of the new treasury company. Importantly, the report, referencing past transactions, indicated that World Liberty’s treasury project intends to acquire a shell company already listed on major stock exchanges. This move would allow the company to go public. 

Guys, this is absolute fire — rumor has it that World Liberty Financial is planning to set up a publicly listed company solely to hold their $WLFI tokens! And get this: they’re aiming to raise a whopping $1.5 billion to load up on #WLFI!

Yeah, you heard that right — $1.5 BILLION… pic.twitter.com/f5nBJAKNHG

— Alading.WLFI (@WLFI520906) August 9, 2025

World Liberty’s new crypto treasury plan follows its $550 million WLFI token sale in March. Originally designed as a non-transferable governance token, WLFI is now set to become publicly tradable following a governance vote last month. The Trump-backed company has also launched its main stablecoin called USD1. The company intends to develop a crypto lending application that utilizes USD1. The app will let users lend, borrow, and trade digital assets.

🚀Big move from @worldlibertyfi : the $USD1 Points Program is launching across major exchanges (KuCoin, https://t.co/m7adMv5VtD, Bitget, HTX & more).

A multi-platform loyalty model built around stablecoin USD1 — this could redefine user engagement in crypto.#WLFI #USD1… pic.twitter.com/ywcCf90O8G

— Wise Crypto (@WiseCrypto_) August 8, 2025

In June, Trump disclosed that he made $57.4 million from his investment in World Liberty Financial. His 2025 public financial disclosure, submitted to the Office of Government Ethics, showed that he holds 15.75 billion WLFI governance tokens. The report states that this income came from selling tokens.

Growing Momentum in Crypto Treasury Firms and Regulatory Support

After Strategy (previously MicroStrategy) succeeded with its treasury method, numerous other companies have adopted its Bitcoin strategy. Firms such as Metaplanet and Semler Scientific have shifted away from their main businesses to provide indirect access to Bitcoin. Since that time, Strategy has acquired more than $72 billion worth of Bitcoin and holds a market valuation close to $113 billion. If it goes ahead, World Liberty would join a growing group of public companies that hold crypto assets. These companies have raised around $79 billion this year alone to buy Bitcoin, the report says.

At the same time, Ethereum treasury companies are growing quickly, with SharpLink and Bitmine among the leaders. Because of this rising interest in corporate treasuries, World Liberty Financial plans to capitalize on the trend to grow its crypto operations.

The recent announcement follows President Trump’s signing of executive orders on Thursday. These orders expand access to cryptocurrency in 401(k) retirement plans and stop federal regulators from using “reputational risk” to limit crypto banking services. House Financial Services Chair French Hill (R-AR) described the orders as “an important step” to fight political financial discrimination. Senator Cynthia Lummis (R-WY) praised the orders for promoting “transparency and accountability.”