Trump Media Considers Launching Crypto Token and Wallet for Truth+ Streaming Platform
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Highlights:
- TMTG explores cryptocurrency token and wallet for Truth+ subscription service expansion.
- Premium features for Truth Social to be unlocked through Truth+ memberships soon.
- TMTG ventures into crypto with ETFs, Truth.fi, and plans for $250M in Bitcoin investments.
Trump Media and Technology Group (TMTG), the social media company supported by United States President Donald Trump, is reportedly considering the introduction of a crypto token and digital wallet for its Truth+ subscription video platform. The idea was shared by CEO Devin Nunes in a letter to shareholders dated April 29, ahead of the company’s annual meeting. This move is part of a wider plan to grow the company’s digital offerings and explore new ways to earn revenue.
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Nunes wrote:
“We’re exploring the introduction of a utility token within a Truth digital wallet that can initially be used to pay for Truth+ subscription costs, and later be applied to other products and services in the Truth ecosphere.”
The company also plans to roll out premium features for Truth Social, available through Truth+ memberships. These features will include verification badges, the ability to edit posts, scheduled posting, extended character limits, and longer video uploads.
The letter further detailed TMTG’s initiatives to expand Truth+, its TV streaming service, into the Canadian and Mexican markets. The company is also looking into new revenue streams through advertising and premium content subscriptions.
🚨NEW: In a letter to shareholders, CEO of Trump Media @DevinNunes announced the platform is mulling launching a utility token for subscription payments and possible other future uses within the ‘Truth ecosphere.’ pic.twitter.com/Sq2a6TdBdi
— Eleanor Terrett (@EleanorTerrett) April 29, 2025
TMTG operates Truth Social, a platform akin to X (formerly Twitter), which Trump helped establish after being banned from major social media networks for rule violations. The company went public in March last year and at one point was valued at close to $8 billion, despite having relatively small revenues. Its current market cap stands at about $5.5 billion.
Trump Media Launches New Fintech Platform Truth.Fi
This isn’t TMTG’s first venture into the digital asset space. Truth+ started in October, offering movies and shows for a conservative audience. Trump Media has made an agreement with Crypto.com and Yorkville America Digital to create exchange-traded funds (ETFs). These funds will include crypto and stocks focused on American companies and will be available on Truth.Fi.
In January, TMTG announced the launch of Truth.fi, a new fintech division dedicated to BTC and crypto investments. The company outlined intentions to invest as much as $250 million into Bitcoin, digital tokens, and crypto-related assets, with Charles Schwab managing the custody of these holdings.
🚨 BREAKING: Trump Media and Technology Group announces the launch of Truth. Fi, expanding into fintech with $250M in investments focusing on SMAs, ETFs, and crypto. pic.twitter.com/eeesjUi87V
— KARL (@KarlMetaX) January 29, 2025
Trump’s Crypto Ventures Expand with NFTs, Stablecoins, and a Real Estate Game
The upcoming Truth+ wallet and token would contribute to an expanding collection of cryptocurrency initiatives linked to Trump and his associates. These ventures include NFTs, memecoins, a stablecoin project, Bitcoin mining, and a decentralized finance (DeFi) platform known as World Liberty Financial (WLFI). Additionally, reports suggest that a Trump-branded real estate video game is currently under development.
The president of the United States is making a crypto game.
Mainstream media will cover Trump’s Monopoly-like game that “pays real money”.
News outlets will have to explain “what is a crypto game?” to millions of viewers.
Are you listening? ⌛️ pic.twitter.com/usWVSMCaEB
— OG (@yoitsOG) April 15, 2025
These moves align with the Trump administration’s support for crypto. Since returning to office, Trump has backed the creation of a digital asset reserve, called for stablecoin regulations, and eased enforcement against crypto projects in federal agencies. Trump’s crypto ties raise conflict concerns.
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