Trump-backed World Liberty Financial (WLFI) Completes $550M Token Sale

Highlights:

• WLFI raised $550M in token sales with support from Trump’s family.
• Trump’s memecoins boosted WLFI, helping it reach a $250M second-round goal.
• Justin Sun and Web3Port invested $85M, strengthening WLFI’s financial backing.

World Liberty Financial (WLFI), a decentralized finance (DeFi) project backed by U.S. President Donald Trump’s family has completed its public token sale. The project raised an impressive $550 million, according to an update from the WLFI’s official website.

Trump family project World Liberty Financial (WLFI) has completed its token sale, with a total financing amount of US$550 million. Before the issuance of TRUMP tokens, WLFI sales were stagnant. Justin Sun was one of the largest buyers. https://t.co/HCWab73UtZ

— Wu Blockchain (@WuBlockchain) March 14, 2025

Launched last September, WLFI focuses on promoting DeFi and US dollar-pegged stablecoins to maintain the dollar’s prominence in global finance. Its main feature is a DeFi lending platform similar to Aave, built on Ethereum and supporting Bitcoin, Ethereum, and stablecoins.

The project’s white paper stated:

“[WLFI] strongly believes in supporting US dollar-based stablecoins and DeFi applications that seek to preserve the U.S. Dollar’s status, ensuring it remains the global reserve currency for the next century — without compromising the freedoms that decentralized assets provide.” 

Trump’s Memecoin Success Fuels WLFI’s Sale

WLFI’s governance token public sale started on October 15, aiming to raise $300 million. The project offered 20 billion tokens at $0.015 each, limited to whitelisted investors. The initial sale fell short, raising only $11 million from 766 million tokens.

After the first round, Trump launched the Official Trump ($TRUMP) memecoin on January 17, three days before his inauguration. Soon after, on January 19, Melania Trump introduced $MELANIA. Their success reignited interest in WLFI, boosting participation in its token sale.

On Jan. 20, the company launched another token sale, citing strong demand and high interest. It offered 5 billion tokens at $0.05 each, a 230% increase from the initial sale. The sale ended on March 14, successfully reaching its $250 million target.

The project is led by Eric Trump and Donald Trump Jr., with Barron Trump as the “DeFi visionary.” However, the whitepaper clarifies that the Trump family does not own or manage the project but may receive compensation.

Tron founder Justin Sun is among the biggest WLFI investors. He initially invested $30 million in WLFI tokens last November, making him the largest investor at the time. On January 19, he added another $45 million, raising his total investment to $75 million. Moreover, on January 27, investment platform Web3Port also revealed a $10 million investment in the project.

WLFI Token Lock-up and Usage

All purchased WLFI tokens remain locked for 12 months after the sale, preventing any immediate trading activity. WLFI functions solely as a governance token within the World Liberty Financial Protocol. It allows holders to propose and vote on decisions but does not provide ownership, financial returns, or economic benefits.

Additionally, the token is not a security or a digital currency and cannot be used for transactions or services. Its value is not tied to WLFI’s operational success. Investors needed an ERC-compatible wallet and had to complete Know Your Customer (KYC) and Anti-Money Laundering (AML) verifications to participate in the sale. Purchased tokens were set to be sent to designated wallets after the sale ended. As per the project’s terms, buyers take full responsibility for any risks, including potential financial losses.