Figma Holds $70M in Bitcoin ETF, Eyes Additional $30M Purchase

Highlights:

• Figma holds $69.5M in Bitcoin ETF, with plans to invest $30M more via USDC.
• Bitwise CEO says Figma’s 5% Bitcoin move could inspire other companies to follow.
• Firms like Strategy, Metaplanet, and BitMine are boosting Bitcoin and Ethereum reserves rapidly.

Design software company Figma filed with the Securities and Exchange Commission on Tuesday to go public on the New York Stock Exchange under the ticker symbol “FIG.” The filing details the company’s current financial position. It shows Figma has invested approximately $69.5 million in the Bitwise Bitcoin ETF (BITB). Additionally, the board has approved another $30 million Bitcoin purchase using USDC.

JUST IN: Design app giant Figma revealed it owns almost $70 million in Bitcoin ETFs and was approved to buy $30 million more in BTC 👀 pic.twitter.com/Us5F0HMw82

— Bitcoin Magazine (@BitcoinMagazine) July 1, 2025

This $69.5 million stake represents around 4% of Figma’s total $1.07 billion in cash, cash equivalents, and marketable securities as of March 31. The company didn’t reveal how many BITB shares it owns.

The filing stated:

“On March 3, 2024, the Board of Directors approved an investment of $55.0 million into a Bitcoin exchange-traded fund (“ETF”) investment fund operated by Bitwise, Inc. The investment is classified as an equity security within marketable securities for the periods presented.” 

Figma Plans to Further Invest in BTC ETF

On May 8, 2025, Figma’s board gave the green light for a $30 million Bitcoin investment. After that, the company bought $30 million in USDC, planning to turn it into Bitcoin later. By using stablecoins first, the company can choose the right time to buy Bitcoin without affecting its daily cash and can avoid short-term price changes between approval and purchase.

Bitwise CEO Hunter Horsley praised Figma for putting 5% of its funds into Bitcoin. He said more companies will start adding Bitcoin to their treasury in the future.

Figma is an exceptional tech company, with exceptional leadership in @zoink and the team.

~5% of the balance sheet in Bitcoin.

More and more corporations are going to own bitcoin as part of their treasury.

Figma is a leader and sign of what's to come. https://t.co/WzvuVzx4qU

— Hunter Horsley (@HHorsley) July 1, 2025

Figma Prepares for NYSE Debut After Strong Q1 and Global Growth

Figma saw a 46% increase in revenue for Q1, reaching $228.2 million, up from $156.2 million the previous year. Net income also grew significantly to $44.9 million, compared to $13.5 million in the same period last year, highlighting strong overall growth. The company shared it now has over 450,000 customers, including 1,031 large clients who each spend at least $100,000 a year. Figma works with big names like Netflix, Duolingo, and Stripe. It has users worldwide, with 85% outside the U.S., though 53% of its revenue comes from international markets. 

Figma aims to list on the New York Stock Exchange, though share count and pricing are still unknown. The company’s last valuation was $12.5 billion during a 2023 tender offer. Major investors include Index Ventures, Greylock, and Sequoia.

Companies Rush to Add Bitcoin and Ethereum to Treasury Reserves

In recent months, more companies have shown growing interest in adding crypto to their treasury reserves. On Monday, Strategy (previously known as MicroStrategy) announced a new Bitcoin purchase worth $531 million, bringing its total holdings to 597,000 BTC. At the same time, Japan’s Metaplanet acquired 1,005 BTC for $108 million, pushing it ahead of Cleanspark to become the fifth-largest corporate Bitcoin holder.

Bitcoin isn’t the only crypto company turning to—many are now adding Ethereum (ETH) to their treasury reserves as well. Mining company BitMine Immersion Technologies shared that it raised $250 million through a private placement to begin building its Ether holdings.