TRUMP Token Issuer Launches $200 Million Treasury Plan to Support Coin Value
Highlights:
- The TRUMP token issuer has launched a treasury plan as the coin struggles to recover from its steep market decline.
- Fight Fight Fight LLC plans to raise $200 million to support the TRUMP token and stabilize its market value.
- Trump has expanded his crypto ventures as investors watch how the new treasury plan may influence digital asset growth.
Fight Fight Fight LLC, the company behind the TRUMP token, has announced plans to raise $200 million for a digital asset treasury. The firm aims to stabilize the coin’s market price by purchasing and holding large amounts of the token. Bloomberg reported that the goal could rise to $1 billion depending on investor participation.
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🚨JUST IN: Bloomberg reports that Zanker, issuer of $TRUMP memecoin, is raising at least $200M to form a digital-asset treasury company aimed at accumulating the token. The effort, led by Fight Fight Fight LLC, could scale up to $1B if fully realized. pic.twitter.com/KaAZzBgmIg
— SolanaFloor (@SolanaFloor) October 8, 2025
Bill Zanker, a long-time associate of Donald Trump, leads the initiative. His firm intends to create consistent buying pressure to support the token’s market performance. This move follows months of price decline and diminishing confidence among holders. The digital asset treasury (DAT) would act as a special account to purchase TRUMP tokens to facilitate liquidity.
This plan is still in its initial stages and can vary based on market dynamics. The move, however, will be one of the biggest efforts so far to restore the value of the token. The project builds on earlier attempts to strengthen the TRUMP ecosystem and reassure investors of the asset’s long-term presence.
Zanker previously explored several ideas to promote the token, including a Trump-branded wallet project. That plan was later shelved after disagreements with World Liberty Financial, a separate Trump-linked crypto venture.
TRUMP Token Issuer Launches Treasury Plan Amid Market Decline
The TRUMP token has faced persistent struggles since its debut on the Solana blockchain. The coin’s value has dropped sharply from an all-time high of $44 in January to around $8. Its launch attracted attention through a cartoon image of Trump raising his fist, a symbol that drew strong initial interest but faded with time.
Zanker’s latest move follows several attempts to restore investor faith in the token. Trump had a private dinner in May with the highest token holders. The event was meant to promote community loyalty and enhance interaction. About the same time, Canary Capital filed a TRUMP ETF filing, which indicated the possibility of institutional participation.
Digital asset manager Canary Capital has applied to list an ETF tracking the $TRUMP meme coin, a token tied to U.S. President Trump. 🇺🇸
🔹 Packages speculation into a regulated product
🔹 SEC approval could open trading in months
🔹 Meme coins = high risk, hype-driven volatility… pic.twitter.com/fx7HrRRElO— Rox Custody (@roxcustody) September 7, 2025
Other firms supported it. GD Culture Group announced a $300 million investment split between the TRUMP token and Bitcoin. The news temporarily lifted TRUMP’s price before it began to slide again. Meanwhile, TRON founder Justin Sun committed $100 million to the token, which he described as a tie-up between TRON and Trump-themed crypto work.
In spite of these attempts, the TRUMP token still has a long way to go before it can regain its previous power. However, investors are optimistic that the future digital asset treasury will bring balance to the market.
Trump’s Expanding Crypto Ambitions Draw Mixed Reactions
Trump has now ventured into digital assets through multiple ventures, such as Bitcoin mining, stablecoins, and crypto exchange-traded funds. Advocates see this growth as part of a larger initiative to mainstream blockchain into finance. Critics, on the other hand, express concerns regarding potential concentration of ownership and political power.
The new treasury plan has sparked debate on online platforms. Many commentators linked the initiative to Trump’s earlier statements about promoting a stronger digital economy. Others argue that it reflects growing competition among politically connected crypto projects.
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Austin Mwendia
Austin Mwendia is a passionate crypto journalist with three years of experience. He has contributed to various media outlets, covering blockchain technology, market analysis, and financial trends. He is committed to educating readers and expanding the adoption of blockchain and decentralized finance.
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