Strategy Launches STRC Stock Offering to Boost Bitcoin Treasury

Highlights:

• The Bitcoin investment company has launched STRC stock to raise funds for Bitcoin purchases.
• The STRC stock helps Strategy attract fiat through yield and convert it into Bitcoin through regular investments.
• Strategy now holds over 607,000 BTC after buying 6,220 BTC on Monday.

Strategy, the corporate Bitcoin holder formerly known as MicroStrategy, has launched a new stock offering to raise capital for its Bitcoin-focused operations. The company announced plans to offer 5 million shares of its Variable Rate Series A Perpetual Stretch Preferred Stock on July 21. The shares, labeled STRC, will be sold through an initial public offering registered under the Securities Act of 1933.

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MicroStrategy, now operating as Strategy, has launched a new Bitcoin-backed preferred stock named $STRC “Stretch.”

The IPO includes 5 million shares, designed with a variable dividend rate, at-the-market issuance, and a built-in call option feature.

Stretch offers monthly… pic.twitter.com/Do17CoxOlJ

— Licorne Web3 (@licorneweb3) July 22, 2025

The new stock from the Saylor-led company carries a stated value of $100 per share. It includes a monthly dividend that starts at a 9% annual rate. Strategy confirmed that it will use the funds raised from the offer to fund working capital and to purchase more BTC. The company also stated that the dividend rate may change monthly, and the change will be based on market needs.

Strategy plans to keep STRC shares trading near $100 by adjusting the dividend regularly. This mechanism gives the company more flexibility than fixed-dividend offerings. The shares do not have a maturity date, and dividends will be paid when declared by the board. Payments begin August 31 and continue each month.

This is Strategy’s fourth preferred stock offering in recent months. The company previously launched similar programs with different structures and dividend terms. These stock offerings help Strategy raise funds without issuing more common shares. They also appeal to investors who prefer consistent income with less exposure to Bitcoin’s price changes.

Strategy Bitcoin Stock Offering Seeks Fiat for BTC Accumulation

The STRC offering introduces a new method for Strategy to support its Bitcoin acquisition plan. This stock allows the company to adjust yield in order to attract more fiat currency. Strategy can then use the raised funds to increase its Bitcoin holdings. The company aims to create a steady funding pipeline by offering targeted returns.

Strategy launched this offering shortly after its $4.2 billion ATM program. That plan allows it to sell common shares in open markets over time. Unlike the ATM program, STRC gives the company a different funding route by offering preferred shares instead.

The new stock offering strengthens Strategy’s efforts to scale its Bitcoin treasury. The structure supports regular income while avoiding common share dilution. Strategy has been using preferred shares as a core financing method. Each offering includes unique features that appeal to various investor types. These tools allow the company to raise funds while managing risk exposure.

Bitcoin Holdings Grow as Strategy Expands Programs

On the same day as the STRC announcement, Strategy confirmed another major Bitcoin purchase. The firm acquired 6,220 BTC on Monday for $739.8 million. As a result, Strategy now holds a total of 607,770 BTC in its portfolio. Other stock offerings from Strategy include STRK, STRF, and STRD. Each version offers a different dividend structure and investment approach. Meanwhile, Strategy has inspired other companies, such as Metaplanet, to pursue a Bitcoin strategy through the sale of bond plans.

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