PwC Fully Enters Crypto Space Offering Audit, Tax, and Consulting Services After Regulatory Clarity

Highlights:

• PwC launches comprehensive crypto services in the U.S., covering audits, taxes, and consulting.
• Trump’s GENIUS Act and clearer regulations push Big Four firms deeper into digital assets.
• New clients and senior hires show PwC’s commitment to stablecoins and tokenized finance growth.

PwC has expanded its cryptocurrency services in the United States after years of limited activity. The Big Four firm attributes the change to a policy shift under President Donald Trump. Clearer federal rules made it easier for companies to treat digital assets like normal business operations.

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PwC Sees Growing Demand for Crypto Services as Stablecoins Gain Ground

Paul Griggs, PwC US senior partner, confirmed the change on Sunday. Corporate clients now seek help with audits, taxes, and advice related to digital assets. Earlier caution has eased as laws and oversight have become clearer. Stablecoins are also driving interest. Payment-focused tokens are moving beyond trading and are being explored by companies for payments, as traditional banking remains slow and expensive.

PwC is ramping up its digital asset business after years of caution. PwC US leader Paul Griggs said the strategic shift began last year amid a more crypto-friendly regulatory tone in the U.S. and Congress advancing stablecoin and broader digital-asset legislation. He said the…

— Wu Blockchain (@WuBlockchain) January 5, 2026

President Donald Trump signed the GENIUS Act into law in July last year, which set federal rules for payment stablecoins. This permitted banks to issue tokens under federal oversight, offering a clearer path for financial institutions to enter stablecoin activities.

Griggs said the law has quietly built internal confidence. He noted that the GENIUS Act and related rules are likely encouraging more interest in this asset class. He added that tokenization will keep evolving, and PwC plans to remain involved in that area. Attention has also shifted to the Securities and Exchange Commission, where Chair Paul Atkins has been working toward clearer and more predictable rules. According to Reuters, efforts are underway to clarify how tokens are issued, held, and traded in regulated markets.

As digital assets become part of regulated finance, companies increasingly need auditors to check reserves, governance, and disclosures. Advisory teams also help guide how token-based cash and assets move through daily operations. Before recent policy shifts, Big Four firms were cautious with crypto companies in the United States.

There had been regulatory skepticism, and there had been a record of failure in the sector. The risk of reputation associated with the failure of the sector had discouraged many companies from engaging in auditing. The regulatory bodies had also cited risks associated with consumer protection and finance-related crime. Digital assets had raised the risk of fraud and money laundering.

PwC Grows Crypto Team and Secures Major Clients Like Mara

With policy pressure easing, PwC has started offering digital asset tools as payment options. Stablecoins are promoted as faster and cheaper for transfers, especially in regions where banks rely on slow systems. Griggs confirmed that new audit clients have already joined PwC, including Mara Holdings, a Bitcoin mining company. PwC became their auditor in March, part of several new crypto engagements. Crypto tax services are also growing. PwC now helps clients manage digital income reporting, transaction records, and legal setups under updated United States laws from recent congressional sessions.

Griggs became a US senior partner after nearly 30 years at PwC, including overseeing the Goldman Sachs audit and leading internal talent programs. Griggs said the firm focused on building capability before taking on more work, including bringing in senior hires like Cheryl Lesnik. He told the FT that PwC avoids taking on business it isn’t prepared for. Over the past 10 to 12 months, as digital asset opportunities grew, the firm strengthened its internal and external resources to handle the work.

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