CoinShares Launches ‘Crypto Puppies’ Campaign to Boost Crypto Adoption in Sweden

Highlights:

• CoinShares launches ‘Crypto Puppies’ to educate Swedish investors about crypto.
• Sweden lags in crypto adoption with only 9% participation compared to Europe’s 12% average.
• The campaign aims to overturn negative media coverage and promote crypto interest by positive associations.

Europe’s leading digital asset investment firm, CoinShares, has launched a new campaign in Sweden called ‘Crypto Puppies.’ The initiative hopes to educate investors in Sweden about cryptocurrencies by using the Swedish nation’s deep love for dogs.

Skeptical about crypto? You’re not alone—only 9% of Swedes 🇸🇪 invest, below Europe (12%)

What if puppies could change your mind?
🐶 Discover CoinShares’ Crypto Puppies, blending Sweden’s love for pups with crypto

Try our quiz—you might just like crypto! https://t.co/i0ViEyShTd pic.twitter.com/YPLcQL7qs2

— CoinShares (@CoinSharesCo) November 12, 2024

Sweden Lags Behind in Crypto Adoption

Recent research conducted with Novus reveals that 9% of Swedish investors have ventured into cryptocurrencies, below the European average of 12%. This indicates that Sweden lags behind its neighbors in crypto adoption. Jean Marie Mognetti, CEO of CoinShares, attributes this gap partly to negative media coverage focusing on industry challenges.

Mognetti said:

“We believe that unwarranted negative media has led to skepticism among Swedish investors. As Sweden’s leading digital asset firm, we feel it’s our responsibility to advocate a greater understanding of cryptocurrencies.”

Connecting Crypto and Canines

The ‘Crypto Puppies’ campaign taps into Sweden’s unique cultural connection with dogs. The statistics show that 90% of Swedish dog owners insure their pets, the highest rate globally. Swedes place immense value on animal welfare, often viewing their dogs as key sources of comfort.

The campaign was created in collaboration with the Swedish agency Save Our Souls, which, through this emotional bond, aims to create positive associations with cryptocurrency. In hopes of making the subject more approachable, CoinShares will pair crypto education with puppies images.

Olle Langseth, creative lead at Save Our Souls, said:

“Changing people’s minds about something they instinctively dislike is challenging. But presenting information alongside something they love might open them up to reconsider.”

Campaign Details and Objectives

The ‘Crypto Puppies’ program will run for over a month. The campaign consists of digital videos, billboard ads, print ads in leading financial magazines, wild postings and partnerships with popular Swedish influencers. The campaign aims to reignite interest in CoinShares’ flagship product, CoinShares XBT Provider, launched in 2015.

CoinShares aims to promote a more positive perception of digital assets by introducing a friendlier image of cryptocurrency. The firm believes that positive associations can help bridge the adoption gap.

CoinShares is eager to see how the Swedish public responds to the ‘Crypto Puppies’ campaign. They hope that by tapping into the country’s love of dogs, the company will spark a more nuanced discussion about cryptocurrencies.

Mognetti stated, “We want to help Swedes rediscover their pioneering spirit in digital assets. Through ‘Crypto Puppies,’ we aim to present crypto in a new light.”

Digital Assets See $1.98 Billion Inflows Post-U.S. Election

On November 11th, digital asset investment products gained $1.98 billion after the U.S. election. This surge raised global assets under management to $116 billion. The U.S. led with $1.95 billion in inflows. This marks the fifth consecutive week of inflows, totaling $31.3 billion this year.

📈 Digital asset investment products saw inflows of US$1.98bn following the US election, with #Bitcoin leading inflows with US$1.8bn, while #Ethereum saw its largest inflow since July (US$157m).

For our insights, read our full report:https://t.co/KvE4FVeOjO pic.twitter.com/7A0jCWVyhf

— CoinShares (@CoinSharesCo) November 12, 2024

Bitcoin dominated with $1.8 billion in inflows, indicating strong investor confidence. Ethereum attracted $157 million, the most since July’s ETF launches. Altcoins like Solana, Uniswap, and Tron also contributed. Blockchain equities saw $61 million in inflows, showing robust demand.