Amdax to Launch Bitcoin Treasury Firm Aiming to Secure 1% of Total Supply

Highlights:

• Amdax is set to launch a Bitcoin treasury with a target of 1% of the total BTC supply.
• European companies are adopting Bitcoin holdings, with more than 15 firms already declaring corporate reserves.
• Amdax is planning an Euronext listing to expand its bitcoin reserves and position itself as a leading European treasury company.

Dutch digital asset manager Amdax has launched a new company named AMBTS B.V. The company will operate independently and focus entirely on accumulating the largest crypto asset, Bitcoin. Amdax confirmed that the firm’s ultimate goal is to hold 1% of the total Bitcoin supply. That target equals more than 210,000 BTC at current issuance levels.

🚀 Dutch crypto firm Amdax is making waves! 🇳🇱

They plan to launch AMBTS, a Bitcoin treasury company on Euronext Amsterdam. The goal: acquire at least 1% of Bitcoin supply and open investment to private investors.

💡 A bold move showing growing institutional interest in crypto.… pic.twitter.com/HG23p5FUs9

— CryptoSphere (@talijance1982) August 18, 2025

The company stated that it will raise capital in phases through private investors and public markets to expand its Bitcoin reserves. By pursuing this approach, Amdax plans to increase its equity value while also raising Bitcoin-per-share metrics for investors. At today’s market levels, the ambition of holding 1% of Bitcoin’s supply would require more than $24 billion.

Amdax, led by Lucas Wensing, was the first crypto service provider to be registered with the Dutch central bank. It was also among the first companies in the Netherlands to obtain a MiCA license by the Dutch Authority of the Financial Markets.

The company explained that the first round of capital investment will include a group of private investors. In addition, the proceeds will be utilized to initiate the BTC treasury plan. The company currently provides access to 33 cryptocurrencies and offers automated investing and expert portfolio management for its clients.

Amdax to Launch Bitcoin Treasury Amid Institutional Demand

Amdax CEO Lucas Wensing noted that Bitcoin exposure remains small within investment portfolios even though institutional adoption is rising. He pointed out that corporations, governments, and other institutions now collectively hold more than 10% of the total Bitcoin supply.

He also said:

 “With now over 10% of the Bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a Bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam, as one of the leading exchanges in Europe.”

Across Europe, more than 15 companies, such as Smarter Web Company, have already added Bitcoin to their balance sheets. Other European firms with smaller holdings include Sweden’s H100 Group and Vanadi Coffee. Outside Europe, Japanese investment company Metaplanet has also increased its Bitcoin reserves significantly. On Monday, the firm announced the purchase of an additional 775 BTC valued at more than $89 million. With this acquisition, Metaplanet now holds 18,888 BTC worth around $2.1 billion.

18,888 BTC.
Onward and upward.
前進、そして飛躍。 pic.twitter.com/T3lHL7B1HU

— Simon Gerovich (@gerovich) August 18, 2025

Strategic Vision and Market Impact

Amdax clarified that AMBTS is going to be a treasury vehicle but not a speculative investment product. The company intends to save up Bitcoin as a long-term financial asset, just like institutions used to do with gold. AMBTS offers investors exposure to Bitcoin at scale in a structured and transparent treasury-focused model. The company also noted that listing on Euronext Amsterdam will give the company more exposure. The success of the strategy would spark new capital inflows into European equities and stimulate additional corporate integration of Bitcoin.