Highlights:
- Hamster Kombat on Telegram attracted 239 million users in 81 days post-launch.
- Telegram founder anticipates that Hamster Kombat’s token launch on the TON network will drive Web3 adoption.
- Its engaging mechanics foster community interaction, leveraging social media for massive growth.
Hamster Kombat, a mini-app accessible through the popular messaging app Telegram, has become a new Crypto sensation by gathering a jaw-dropping 239 million users in just 81 days after its launch. In a public post to his Telegram channel’s 2.7 million subscribers, Telegram founder Pavel Durov stated that Hamster Kombat’s viral growth and its upcoming token launch on the TON blockchain could bring hundreds of millions of people to Web3.
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Launched in March 2024, this play-to-earn game reached 100 million monthly active users in just 73 days, adding 4 to 5 million new users daily. Hamster Kombat’s success and fast growth show how digital services and blockchain technology are gaining popularity and acceptance.
.@durov: „Hamster Kombat has become the latest Internet phenomenon everyone's talking about. 239 million people have signed up for this Telegram mini app in just 3 months.
It took Hamster only 73 days to reach 100 million monthly users. Each day, 4-5 million new users join… pic.twitter.com/AK6r8717wU
— ICO Drops (@ICODrops) July 5, 2024
Hamster Kombat’s Token Airdrop and Blockchain Integration
Durov pointed out the implications of Hamster Kombat’s upcoming token airdrop, the date for which has not been confirmed yet. The project’s official roadmap on its website indicates that developers finalized key infrastructure work in June, including wallet integration to support seamless Web3 transactions.
He wrote:
“Soon, Hamster’s team will mint its token on TON, introducing the benefits of blockchain to hundreds of millions of people. A new era is arriving, and we are witnessing its arrival in real-time.”
Although the team hasn’t disclosed the official token launch date, players have been able to connect TON wallets within the game since June 2024.
The game serves not only as entertainment but also as a platform for cryptocurrency and blockchain education. Described as a “crypto exchange CEO simulator” by its developers, Hamster Kombat departs from the usual formats of clicker or tapper games. Players begin as bald hamsters, assuming the role of cryptocurrency exchange CEOs.
The gameplay involves tapping the hamster avatar to generate in-game coins, with a key mechanic that encourages players to purchase exchange upgrades to increase their hourly profits. Following Durov’s announcement, Hamster Kombat revealed the addition of a final level for players’ Hamster avatars: ‘The Creator’ level, requiring users to accumulate 18 billion in-game coins.
Engaging Features and Community Building in Hamster Kombat
Hamster Kombat incorporates social mechanics and tasks to boost engagement. Players can earn coins by referring friends to play the game on Telegram. Additionally, they can complete more challenging in-game tasks, such as solving a daily morse-code cipher linked to a secret word found in the game’s daily YouTube videos or purchasing specific combinations of daily upgrades.
These features make the game interactive and help build a community around daily content creation. Players and content creators produce videos and blog posts discussing solutions to the game’s challenges.
Besides these methods, players can earn 100,000 coins for watching new content on the game’s YouTube channel. As a result, Hamster Kombates YouTube channel has rapidly become a digital content powerhouse, surpassing top channels like Mr Beast. It garnered over 10 million subscribers in less than a week, prompting the team to apply for a Guinness World Record.
The Potential of Web3 Games
As Hamster Kombat grows, it sparks questions about Web3 games as a potential universal basic income (UBI) option. The game entertains in exchange for players’ time. Its YouTube channel also provides daily news and educational content on cryptocurrencies, introducing newcomers to Web3 concepts.
The project’s unique social media strategy has achieved impressive results. The Hamster Kombat YouTube channel has gained 32M subscribers since its launch. Its profiles on platforms like X and Telegram have 11.3M and 49.4M followers, showing a large and active audience.
As the gaming community awaits more details on the token launch, Hamster Kombat’s success goes beyond entertainment, signalling broader implications. It marks a move towards games that entertain, educate, and introduce audiences to blockchain’s potential, positioning itself at the forefront of the Web3 revolution.
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