Walmart-Backed OnePay Expands into Cryptocurrency with BTC and ETH Support

Highlights:

• OnePay expands into cryptocurrency by adding Bitcoin and Ether trading to its app later this year.
• Users can hold digital assets in OnePay and convert them into cash for purchases or payments.
• Walmart’s OnePay app aims to become a superapp offering banking, loans, payments, and crypto services.

OnePay, the Walmart-backed banking app, will soon allow users to trade and store cryptocurrencies. The platform plans to support Bitcoin (BTC) and Ether (ETH) later this year. Sources told CNBC that OnePay will partner with Zerohash, a crypto settlement startup, to enable secure trading and custody. Users will hold digital assets directly in the app and convert them into cash for purchases or card payments. This integration makes crypto a core utility within the platform rather than a side feature.

CRYPTO NEWSWIRE:: Walmart-backed fintech OnePay is bringing crypto to its banking app

FINANCIAL NEWS: OnePay, the fintech firm majority-owned by Walmart, will soon offer cryptocurrency trading and custody on its mobile app, CNBC has learned.

CNBC: OnePay will offer customers… pic.twitter.com/iVXWuBTOoT

— Brian Harrod (@GetTheDailyDirt) October 4, 2025

The relocation is part of OnePay’s plans to diversify its financial products beyond conventional banking. The app already provides high-yield savings accounts, credit and debit cards, loans, and wireless plans. With the addition of crypto, OnePay offers more tools to manage finances on a daily basis. Not only will users trade cryptocurrencies, but they will also use them to pay bills or shop at Walmart. The solution makes digital assets viable financial tools in daily activities.

OnePay Expands into Cryptocurrency to Build a US Superapp

OnePay is extending into cryptocurrency as a step towards becoming a US superapp. The platform is based on the WeChat model in China, a combination of messaging, payments, shopping, and mini apps within a single service. OnePay, by providing crypto, credit, payments, and loans on one platform, reinforces its superapp approach.

The U.S. Securities and Exchange Commission supports multi-service platforms operating under a single framework. SEC Chairman Paul Atkins recently stated that regulators should provide minimal but effective rules to protect investors. This framework allows apps like OnePay to combine banking and crypto services under one regulatory umbrella.

A number of companies are also looking into similar ideas. Coinbase is in the process of developing a crypto superapp that will support credit cards, Bitcoin rewards, and payments. Toss, a South Korean fintech unicorn, wants to bring a finance superapp to Australia. In the meantime, the X platform by Elon Musk operates on the superapp model based on AI.

Coinbase aims to become the “crypto bank in your pocket.”

CEO Brian Armstrong says the company is building a superapp to replace traditional banks:
🔸 Payments, cards & transfers
🔸 4% BTC cashback card
🔸 DeFi lending via Morpho (up to 10.8% APY)
🔸 Goal: make Coinbase your… pic.twitter.com/21cKpSN6Im

— AltSeasonRadar (@Pulseoftlg) September 20, 2025

The strategy of OnePay is different since it incorporates crypto as an everyday financial instrument instead of a speculative asset. The application enables users to handle digital assets in addition to savings accounts, loans, and payments. The plan is to offer convenience and access, and prompt the use of cryptocurrencies in daily transactions.

Potential Market Impact and Competitive Advantage

OnePay’s integration of crypto could reshape the U.S. digital wallet market. The app ranks as the fifth most downloaded free finance app in Apple’s U.S. store, ahead of some traditional banks and fintech platforms. It competes with PayPal, Venmo, and Cash App, all of which offer crypto services.

Walmart’s extensive reach provides OnePay a significant advantage. The company has about 150 million shoppers per week, and the scale of the platform is something that many competitors will not match. OnePay has the potential to foster greater adoption of digital assets in everyday life by integrating crypto trading with banking and payment services.

The functionality of the app enables crypto to be used as a working balance, instead of a parked investment. Users are able to exchange BTC or ETH to purchase goods in cash, settle card balances, or finance without issues. With the expansion of adoption, OnePay could become one of the top superapps in the United States.