Highlights:
- Trump Media raised $2.44B, allocating $2.32B for its Bitcoin treasury.
- The deal boosts liquid assets beyond $3 billion, enhancing financial flexibility.
- Crypto.com and Anchorage Digital will manage custody of the Bitcoin assets.
Trump Media and Technology Group has completed its private placement totaling $2.44 billion. Almost 50 institutional investors took part in providing the funding. The company gained $1.44 billion after selling 55.8 million shares at $25.72 each. In addition, the company issued $1 billion in zero-interest convertible notes, which mature in 2028.
With this move, Trump Media is taking a new direction in its corporate finance approach. The proceeds will help set up a Bitcoin treasury and help fund its activities. According to the press release, the company will use $2.32 billion of the net proceeds to buy Bitcoin. The remainder will be used for operating expenses and diverse purposes.
JUST IN: 🇺🇸 Trump Media (DJT) has raised $2.44B in a private placement to create a #Bitcoin treasury—one of the largest BTC treasury deals by a U.S. public company.
With ~$2.32B in net proceeds, DJT is set to become a top corporate #Bitcoin holder. pic.twitter.com/0McMFz1NhS
— Bitcoin For Corporations (@BitcoinForCorps) May 30, 2025
At first, shares fell 10% when news of the announcement was released early. Meanwhile, DJT stock managed to gain 3.3% on the day trading at $21.52. Even though shares have risen, the stock is still down over 36% year-to-date.
Bitcoin Treasury to Become a Key Corporate Asset
Trump Media intends to make its Bitcoin treasury one of the biggest among public U.S. companies. Bitcoin holdings of the company will be entrusted to Crypto.com and Anchorage Digital for custody, the company confirmed. For the first quarter of 2025, the company held $759 million in cash and short-term investments. After the deal, liquid assets owned by Trump Media will exceed $3 billion.
This strategy is part of a current trend where tech companies are purchasing Bitcoin for their financial balance. Similar methods have been chosen by companies like Strategy and GameStop. The company’s plan follows earlier statements about introducing crypto-related financial products. It has also suggested it might issue ETFs and increase the scope of Truth.Fi, it’s fintech business.
Under a subscription agreement, institutional investors participated in the offering. The notes have a conversion price of $34.72 per share. The offering was led by Yorkville Securities and Clear Street, while Cantor Fitzgerald acted as the financial advisor in the deal. Moreover, legal assistance was given by Nelson Mullins and Reed Smith.
A Strategic Step in Crypto Integration
Among its services, Trump Media runs the social network Truth Social, Truth+, and the fintech service Truth.Fi. Integrating Bitcoin further supports its long-term plan to be known as a crypto-focused media brand. By adding Bitcoin to the balance sheet, companies expose shareholders to the world of cryptocurrency.
The firm’s leadership pointed out that the deal offers the company more financial flexibility. The company believes that holding Bitcoin will help it stay ahead during changes in digital finance. As a result, Trump Media is poised for fast expansion in the digital asset economy. This offering, made without a traditional public offering, demonstrates that institutions are becoming more interested. Major investors remained positive about the strategy despite market volatility. The raised funds and Bitcoin integration represent a critical transformation in the company’s structure.
Furthermore, Trump Media has become one of only a few organizations to hold a dedicated Bitcoin treasury. The firm intends to continue using its current platforms and speed up its crypto initiatives. Moreover, this is part of an effort to be key in realizing the “America First” economic policy with digital assets.
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