Thumzup Media Ventures into Dogecoin Mining with Major Expansion Plans

Highlights:

• Thumzup is shifting from adtech to Dogecoin mining for future growth opportunities.
• The company raised funds and set up Coinbase support for secure crypto trading.
• Donald Trump Jr.’s investment reflects confidence in Thumzup’s growing cryptocurrency ambitions.

Thumzup Media Corporation, traded on Nasdaq and supported by Donald Trump Jr., is entering the cryptocurrency sector. In a Thursday shareholder update, the company revealed it signed binding agreements, pending shareholder approval, to purchase a Dogecoin (DOGE) mining operation. The plan involves 2,500 active mining rigs, with an additional 1,000 units scheduled for delivery.

Donald Trump Jr.-backed Thumzup Media Corporation said in a shareholder letter it has purchased $1M in Bitcoin and authorized additional investments in DOGE, LTC, SOL, XRP, ETH, and USDC. The company also signed a definitive agreement to acquire 2,500 DOGE miners, with plans to…

— Wu Blockchain (@WuBlockchain) September 5, 2025

In August, the firm announced a shift from its adtech focus to crypto mining with its planned purchase of DogeHash Technologies, the Dogecoin mining operator. The merged entity will be called DogeHash Technologies Holdings and listed under the ticker XDOG. The firm additionally finalized a $50 million stock offering during that same month.

$TZUP and Dogehash aim to become the world's leading #Dogecoin mining platform and will leverage Dogecoin Layer-2 infrastructure via staking in DeFi products within the DogeOS ecosystem to enhance miner economics and amplify yield beyond base block rewards. 🚀…

— Thumzup Media Corporation (@thumz_up) August 19, 2025

The company outlined ambitious plans to deploy 3,500 Bitmain Antminers for Dogecoin mining. Based on current DOGE prices, it anticipates generating $22.7 million in yearly revenue, potentially rising to $103 million if the cryptocurrency hits $1. Currently, Dogecoin trades at $0.2202, still over 70% below its 2021 peak.

Thumzup Focuses on Dogecoin Mining Growth

Thumzup highlighted BIT Mining’s December report showing Dogecoin mining generates nearly triple the profits of Bitcoin. The firm also emphasized Dogecoin’s $32 billion market cap and $1.3 billion daily trading volume, ranking it among the most widely owned cryptocurrencies. Thumzup says it is positioning itself to become one of the few publicly traded companies mining Dogecoin on a large scale. 

Thumzup presently holds 19.1 BTC, worth roughly $2.1 million, as reported by BitcoinTreasuries.NET. This was part of a plan approved by the board to hold digital assets on the company’s balance sheet. Thumzup emphasized the cryptocurrency mining sector, valued at $10.5 billion today, projected to more than double by 2035. This week, KuCoin also announced plans to take 10% of Dogecoin’s mining capacity, showing that more companies are starting to focus on alternative cryptocurrencies.

Thumzup Expands Crypto Focus

Nasdaq-listed Thumzup Media revealed its board has approved broadening crypto investments beyond Bitcoin. The company plans to invest heavily in ETH, SOL, DOGE, XRP, USDC, and LTC to build a diversified digital asset portfolio worth $250 million. Thumzup also set up a credit facility with Coinbase Prime, which gives it secure custody and trading support. 

Nasdaq-listed Thumzup Media Corporation has announced that its Board has authorized the company to hold up to $250 million in crypto assets, including BTC, ETH, SOL, XRP, DOGE, LTC, and USDC. Previously, Donald Trump Jr., son of former U.S. President Donald Trump, acquired around…

— Wu Blockchain (@WuBlockchain) July 18, 2025

It also noted that other public mining firms like Marathon Digital, CleanSpark, and Riot Platforms have reached multi-billion-dollar valuations, a path Thumzup hopes to follow. Executives added that the move into mining will diversify revenue beyond its social media advertising business, which is still active. 

A July filing reveals Donald Trump Jr. acquired 350,000 Thumzup shares, while the Trump family remains involved through Dominari Securities, which assisted with fundraising efforts. Thumzup’s stock (TZUP) rose 5.3% to $5.57 but is still down from its August peak of over $15. Even so, shares are up 62% since the start of the year.