Highlights:
- The Smarter Web acquires 295 Bitcoin for $35.2 million at $119,412 each.
- The firm now holds 2,395 BTC worth $284.8 million.
- Smarter Web now ranks 23rd among public Bitcoin treasury companies worldwide.
The Smarter Web Company has reinforced itself in the corporate Bitcoin treasury market with a new purchase worth $35.2 million. The London-listed company bought 295 BTC at an average cost of $119,412 per coin. This brings its total holdings to 2,395 BTC. As Bitcoin now trades at $118,917, the treasury holding of the company amounts to around $284.8 million. The move remains part of its long-term “10 Year Plan” to accumulate a large Bitcoin reserve in its treasury strategy, according to the statement.
The management of the company sees Bitcoin as one of the cornerstones of the new global financial system. It started accepting Bitcoin as payment in 2023. Its acquisition approach shows the commitment to not only increasing the shareholder value but also strengthening its position in the market among publicly traded companies with significant Bitcoin reserves. The recent gains have already put the company holdings approximately $20 million above cost on paper.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4o42m pic.twitter.com/5TueTWkert
— The Smarter Web Company (@smarterwebuk) August 12, 2025
Smarter Web Acquires 295 Bitcoin, Boosting Holdings
On a cumulative basis, the company has accumulated its reserves at an average of 82,399 (810,555) per BTC. This makes up a total investment of £197.3 million ($264.8 million). The rate of purchase has been particularly notable, with over 1,500 BTC purchased in July alone. This rapid growth made the firm jump to the 23rd position in the global ranking of publicly traded corporate Bitcoin holders within a month.
The firm has also been busy raising capital parallel to its acquisitions. Recently, the company raised £7.6 million through a share placement to issue more than 3.4 million new shares priced at around £2.21 each. There are another 4,490 million shares left in the present Tranche, and this call will be followed by another subscription agreement after this stage ends. At the moment, £700,000 ($942,000) in cash is left to spend on additional Bitcoin purchases.
Treasury Growth and Industry Context
A week prior to this new acquisition, Smarter Web had already acquired the first Bitcoin-denominated convertible bond in the UK. It was able to raise £21 million with the asset manager based in Paris, TOBAM. The 12-month bond consists of conversion rights and protection for either party. Once completely converted, it would issue 7.7 million new shares.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Smarter Convert – $21 Million Subscription.
The Smarter Web Company is pleased to announce the launch of Smarter Convert, a strategic, interest free capital-raising initiative structured as a convertible bond,…
— The Smarter Web Company (@smarterwebuk) August 6, 2025
Furthermore, the company employs a performance measure known as BTC Yield that calculates the change in Bitcoin per assumed diluted share. The BTC Yield stands at 55,069% as of the year to date. It has increased by 76% within the past 30 days alone. The metric highlights the rate at which the company is adding Bitcoin value as compared to the number of shares.
Industry-wide corporate Bitcoin purchases are still heating up. Recently, Japanese company Metaplanet purchased 518 BTC worth $61.4 million at an average price of $118,519 per coin. The firm currently owns 18113 BTC. Meanwhile, an American-based strategy acquired 155 BTC, bringing its holdings to within 3% of the total 21 million in circulation.
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