Highlights:
- SoFi has launched crypto trading as the first U.S. bank with a national charter.
- Users can trade crypto directly from their FDIC-insured accounts.
- SoFi plans a stablecoin, crypto remittances, and blockchain lending products.
Fintech bank SoFi Technologies has officially introduced SoFi Crypto, marking a major milestone in the U.S. banking sector. The company is now the first nationally chartered consumer bank to provide crypto trading directly within its mobile application. By doing so, SoFi integrates traditional banking with digital asset investing, providing customers with one unified financial platform.
The rollout started this week, enabling users to be able to purchase, sell, and hold digital assets such as Bitcoin, Ethereum, and Solana. Access to more members will be provided in the coming weeks. CEO Anthony Noto termed it as “a turning point between banking and crypto in a single reliable app.”
SoFi’s new feature allows customers to buy crypto instantly using money in their SoFi Money Checking or Savings accounts. Contrary to external exchange transfers, users have the ability to handle both cash and digital assets. Their savings and checking accounts are still FDIC insured, while crypto balances remain secure under SoFi’s regulatory infrastructure.
$SOFI just brought crypto trading back, becoming the first nationally chartered consumer bank to let members transact BTC, ETH, and SOL directly in-app.
They’re also moving toward a USD stablecoin by late 2025 which tells you they want to own the full digital-asset on-ramp. pic.twitter.com/xcbaDiErk7
— Shay Boloor (@StockSavvyShay) November 11, 2025
Integration of Banking and Blockchain Innovation
The launch represents more than a trading feature. It indicates a broader ambition by SoFi to introduce blockchain to its entire financial ecosystem. The firm is already in the process of testing crypto-powered remittances to power cross-border payments at reduced costs. Moreover, SoFi plans to introduce a stablecoin based on the U.S. dollar by the end of 2025.
The stablecoin will facilitate retail and business transactions and also be incorporated into SoFi’s lending operations. Through the blockchain, SoFi aims to reduce the cost of borrowing, speed up payment transactions, and increase universal financial applications.
According to the CEO, Noto, blockchain would transform the world of finance by making transactions safer, faster, and more transparent. His remarks reflect SoFi’s belief that regulated banks can drive crypto innovation by means of compliance and stability.
The developments come after new regulatory transparency by the Office of the Comptroller of the Currency. In early 2025, the OCC stated that banks such as SoFi have the potential to provide crypto and blockchain services. This change eliminated previous limitations that saw SoFi suspend its crypto offerings in 2023 in its pursuit of its bank charter.
Ok some pro-crypto guidance now rolling out post-WH Summit:@USOCC rescinds previous guidance that prevented banks from engaging in any crypto activity.
Goodbye, Operation Chokepoint 2.0https://t.co/trIJeUo2Aa
— Alexander Grieve (@AlexanderGrieve) March 7, 2025
Growing Demand and Market Outlook
SoFi’s relaunch coincides with the rising interest in digital assets in the U.S. The company reported that 60% of its members who already possess crypto would rather trade with a licensed bank instead of exchanges. The trust advantage at SoFi highlights why its entry has the potential to change consumer perceptions of digital finance.
SoFi Crypto also has embedded learning content, allowing users to learn about digital assets and risk management. Members can access learning resources before their first trade, lowering the uncertainty for new members. The combination of banking and crypto puts SoFi ahead of its competitors. Some of the largest banks, such as Charles Schwab and PNC, will likely emulate SoFi soon.
Meanwhile, SoFi is still recording strong financial performance. Its third-quarter profit was more than that projected by analysts, and the company increased its annual profit projection. Investors believe that crypto trading is a long-term driver of growth that enhances SoFi’s all-in-one financial ecosystem. Within the next few months, SoFi will make crypto available to every one of its 12.6 million members. Promotional packages, such as early access awards and Bitcoin giveaways, will continue until early 2026.
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