Smarter Web Company Adds 100 Bitcoin as Crypto Firms Buy the Market Dip

Highlights:

• Smarter Web Company buys 100 Bitcoin, total holdings reach 2,650 BTC.
• CEO announces new dashboard to track Bitcoin treasury performance in real time.
• Bitcoin goes up as investors keep buying, which shows trust in long-term growth.

The Smarter Web Company, a UK tech firm focused on Bitcoin holdings, has bought 100 Bitcoin at an average of £90,764 ($120,480) each, totaling £9.07 million, as part of its long-term growth plan. The company announced on October 13 that, with this purchase, it now holds 2,650 Bitcoin. This brings its total investment to £219.57 million, with an average price of £82,857 ($109,984) per Bitcoin. The move shows its position as the largest publicly traded Bitcoin-owning company in the UK.

The Smarter Web Company RNS Announcement: Bitcoin Purchase.

The Smarter Web Company (AQUIS: #SWC | OTCQB: $TSWCF | FRA: $3M8), a London-listed technology company and the UK’s largest publicly traded company holding Bitcoin on its balance sheet, announces the purchase of… pic.twitter.com/FJ0J9Gbfxp

— The Smarter Web Company (@smarterwebuk) October 13, 2025

Smarter Web Company Builds Strong Bitcoin Portfolio in 2025

Even with Bitcoin’s ups and downs, Smarter Web Company has kept buying steadily in 2025. The company reported a year-to-date BTC gain of 57,718% and a quarterly gain of 0.58%, showing its strong Bitcoin holdings. CEO Andrew Webley said on X (formerly Twitter) that this is the 24th Bitcoin purchase since going public in April. 

Just a week earlier, the company bought 25 Bitcoin, showing its focus on steady accumulation. Webley also said that Version 2 of the Bitcoin Treasury Dashboard is almost ready. The dashboard tracks the company’s Bitcoin performance in real time and is expected to launch in the coming weeks. It will provide clearer insight into how the firm manages its digital assets. As of October 13, the tracker valued Smarter Web Company’s Bitcoin holdings at about $278.7 million.

Just for clarity – the screenshot is The Webley Tracker created by the one and only @BitcoinBee21.

— Andrew Webley (@asjwebley) October 12, 2025

The Smarter Web Company’s strategy is unique in the UK, where few public firms hold Bitcoin as a treasury asset. By regularly buying Bitcoin, the company follows a steady accumulation approach. This aligns it with global leaders like MicroStrategy, which treat Bitcoin as a long-term store of value. The firm emphasizes that its strategy is not about short-term speculation, but confidence in Bitcoin’s long-term role in the global financial system.

Major Companies Boost Bitcoin Holdings as Crypto Market Recovers

MARA Holdings, a major publicly traded Bitcoin mining company, bought 400 Bitcoin worth $46.29 million, pushing its total holdings past 53,000 BTC. This shows the company’s plan to steadily grow its Bitcoin treasury. Michael Saylor also sparked talk of another Bitcoin purchase by MicroStrategy after the recent market drop. He shared a chart of MicroStrategy’s Bitcoin holdings with the caption, “Don’t Stop ₿elievin’.” 

These moves come as Bitcoin bounced back, rising 4% to $115,431, while Ethereum climbed 9% to $4,190. The rebound followed Friday’s sell-off, which caused $19.3 billion in liquidations and affected over 1.6 million traders, according to Coinglass.

The market started to recover after former Trump eased concerns in a Truth Social post. He said, “Don’t worry about China,” and emphasized that the U.S. aims to “help China, not hurt it.” His comments seemed to ease fears of a worsening trade war, sparking a relief rally in risk assets, including crypto.

Contributing to the positivity, Peter Brandt wrote in a recent X post that the Bitcoin bull market “continues strong & active.” The chart appended proved that Bitcoin is still moving upwards regardless of the hurdles faced in the past.

A few final posts for the weekend, then I will leave you youngsters with your dreams$XRP – just a minor reaction in bigger theme of things$BTC – bull still alive and well$XLM – a bull waking from a nap$ETH – ready to rock and roll
If I change my mind I won't let you know pic.twitter.com/rL1nVETYSn

— Peter Brandt (@PeterLBrandt) October 11, 2025