Highlights:
- Mega Matrix launched a $2B stablecoin governance token treasury with a $3M ENA purchase.
- The firm plans systematic weekly ENA accumulation based on market conditions.
- Shares rose 15% pre-market following confirmation of the initial purchase.
Mega Matrix Inc. is kicking off its $2 billion DeFi strategy with a bold initial move. The company announced an acquisition of $3 million in ENA tokens, signaling the official launch of its stablecoin governance token treasury plan.
First Step in the Treasury Strategy
The Singapore-based firm announced that it bought 3.86 million ENA tokens. The average cost, including fees and transaction costs, was $0.7117 per token. Management explained that the transaction was based on a one-day volume-weighted average price model for a two-week period. Executives emphasized that this was not a single transaction. Instead, the company plans to add ENA tokens weekly, depending on market conditions. The leadership said the establishment of a world-class stablecoin governance token treasury is responsible for its long-term focus.
Mega Matrix Inc. Announces First Purchase of $3 million worth of ENA tokens to implement its Stablecoin Governance Tokens DAT Strategy
Mega Matrix Inc. (NYSE American: MPU) today announced its first strategic acquisition of approximately $3 million worth of ENA tokens based on… pic.twitter.com/tXFLk1PSLJ
— Mega Matrix Inc. (NYSE American: MPU) (@MegaMatrixMPU) September 12, 2025
This purchase came on the heels of a major filing earlier this month. On September 4th, Mega Matrix filed a universal shelf registration statement on Form F-3 with the SEC. The filing enables the company to raise up to $2 billion in capital over the span of three years.
Expanding Into Stablecoin Governance
Management made clear that any possible proceeds from the shelf registration will go towards its DeFi Asset Treasury (DAT) strategy. ENA was named as a main asset for systematic accumulation. According to the company, governance tokens, like ENA, are used as a form of equity for stablecoin ecosystems. Furthermore, executives argued that these tokens provide holders with influence where “the future of money is being coded.”
The purchase represents a dramatic shift from the former business model used by Mega Matrix. Once known for streaming content, the firm is now putting its resources into the accumulation of digital assets. And by choosing ENA, it puts itself within the layer of governance inside the stablecoin networks. Investors reacted strongly to the move. Following the announcement, shares of Mega Matrix climbed 15% during pre-market trading to $1.94. The market’s reaction was in contrast to an earlier filing, which sent shares briefly down by nearly 5%.
Rising Trend in Digital Asset Treasuries
The DAT strategy is part of an emerging trend among public companies. MicroStrategy set a precedent by turning its reserves into Bitcoin. BitMine Immersion followed by commitment to Ethereum accumulation. Now, Mega Matrix is signaling the dedication of a similar nature through ENA.
Other firms are also moving into the accumulation of ENA. StablecoinX Assets Inc. and TLGY Acquisition Corp. combined to acquire $530 million in order to grow their position. Both companies announced their capital raise on September 5 and have added to the momentum around stablecoin governance tokens.
TLGY announces that it has reached a definitive agreement to complete a business combination and secured $360 million in commited PIPE financing to form StablecoinX, a stablecoin-focused Ethena treasury company
StablecoinX is expected to be the first pureplay treasury company in… pic.twitter.com/aaY7biflLo
— StablecoinX (@stablecoin_x) July 21, 2025
The leadership of Mega Matrix characterized its approach as systematic, long-term, and market-driven. Moreover, the company said weekly accumulation would continue as conditions permit, with the intent of building a large and powerful treasury. With this move, Mega Matrix has formally created a new chapter. The company is now not just a content platform but is involved in DeFi governance. The focus now lies on establishing one of the largest stablecoin governance token treasury reserves in the market.
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