Marti Technologies Allocates 20% of Cash Reserves to Bitcoin

Highlights:

• Marti will put 20% of its money into Bitcoin, and plans to raise it soon.
• The CEO says crypto is a smart way to protect money from inflation and risks.
• Marti will hold Bitcoin long-term and also buy Solana and Ethereum.

New York Stock Exchange-listed (NYSE) Marti Technologies, a ride-hailing firm from Istanbul, announced that it will allocate 20% of its cash reserves to Bitcoin. The company also plans to increase its crypto holdings to 50% as part of a new investment strategy. CEO Oguz Alper Oktem said the company sees crypto as a good way to protect its money for the future. He believes Bitcoin and other digital currencies have proven they can hold value, just like regular money and gold, over the past seven years. 

Martı olarak nakit rezervlerimizin %20’sini dijital kripto varlıklara yatırma kararı aldık. İlk adımda Bitcoin ile başlıyoruz.

Dijital varlıkları uzun vadeli bir değer saklama aracı olarak görüyoruz. Şirket operasyonlarımızda kullanmadığımız nakitimizin, farklı piyasa…

— Oğuz Alper Öktem (@OguzAlperOktem) July 29, 2025

Oktem also said this new crypto plan won’t affect Marti’s day-to-day business, which will continue as normal, and the company is using Bitcoin to reduce risks linked to regular currencies. They also plan to keep all the crypto they buy for the long term and will continue adding more, including Solana and Ethereum. The company said it will keep its crypto assets with a trusted and regulated company that follows strong security rules.

Oguz Oktem, Founder and CEO at Marti Technologies, stated:

“We believe this strategy represents a prudent approach to treasury management, particularly in the current economic environment which carries both inflationary and hard currency risks. We intend to be long term holders of the crypto assets we purchase, and to add to our position over time.”

After it announced its crypto plan on July 29, the company’s stock went up 7% but quickly dropped back to its previous level.

Marti’s Business Success and Market Expansion

Marti is a ride-hailing company in Turkey that offers electric vehicles like e-mopeds, e-scooters, and e-bikes for rent through its mobile app. It now operates in big cities such as Ankara, Istanbul, Antalya, and Izmir, and plans to expand to Konya, Kayseri, Kocaeli, Bursa, Mersin, and Adana soon.

Marti’s financial report showed strong growth. Since March, Marti has seen an 8.3% rise in drivers and a 12.7% jump in riders. Marti is also growing its business. It hopes to increase its user base from 28.8 million to 42.2 million and grow its team from 180 to 260 people. It has completed over 35 million rides so far and expects to earn $34 million in revenue in 2025.

Bitcoin Use Rises in Turkey as New Rules Take Effect

The news comes as crypto use in Turkey grows fast. Over half the population now owns crypto, as per KuCoin. Due to high inflation, stablecoins like USDT are popular. According to Kaiko Research, USDT-TRY was Binance’s top trading pair last year, with over $22 billion in volume.

Turkey’s Ministry of Treasury and Finance has introduced strict crypto rules to fight illegal financial activities. The new rules also include a 48-hour delay on withdrawing crypto. This means any crypto bought, exchanged, or deposited can only be withdrawn after two days.

Turkey tightens crypto rules, requiring transaction details & stablecoin limits, while Singapore jails unlicensed firms—regulatory heat rises globally. Meanwhile, Bitcoin surges past $105K as Texas launches a $10M BTC reserve 🚀 #CryptoNews #Bitcoin. pic.twitter.com/0Nh3K0oIYJ

— CryptoVibeAI (@CryptoVibeAI) June 24, 2025

In June, 98 companies announced plans to raise over $43 billion to buy Bitcoin and other digital coins, according to crypto advisory firm Architect Partners. These firms are following Strategy (formerly MicroStrategy), the largest corporate BTC holder. Led by Michael Saylor, the company focuses on increasing Bitcoin per share, not just tracking its price. It now holds 628,791 BTC and recently raised $2.521 billion in the biggest U.S. IPO of 2025.

Strategy has acquired 21,021 BTC for ~$2.46 billion at ~$117,256 per bitcoin and has achieved BTC Yield of 25.0% YTD 2025. As of 7/29/2025, we hodl 628,791 $BTC acquired for ~$46.08 billion at ~$73,277 per bitcoin. $MSTR $STRK $STRF $STRD $STRC https://t.co/PEQQGfvkYe

— Michael Saylor (@saylor) July 29, 2025