GameSquare Reveals $100 Million Ethereum Treasury Plan, Stock Jumps 58%

Highlights:

• GameSquare approves $100M ETH plan, starting with $8M share sale at $0.95.
• The ETH plan aims for 8–14% returns and could include NFTs and stablecoins.
• Stock jumps nearly 60% as investors back the company’s bold crypto treasury shift.

GameSquare, a Nasdaq-listed gaming and media company, is stepping into crypto with a new plan. The board has approved up to $100 million in Ethereum (ETH) investments, which will happen in phases. To begin, the company is raising $8 million through a public offering of 8.42 million shares priced at $0.95 each. The offering is scheduled to end on July 9, 2025. Lucid Capital Markets is serving as the sole book-runner for the offering and holds a 45-day option to buy up to 1,263,157 extra shares.

Justin Kenna, CEO of GameSquare, stated:

“This new treasury management strategy enhances our financial flexibility and allows us to support a defined capital allocation plan that is focused on pursuing additional ETH asset purchases, funding potential share repurchases, and reinvesting in our growth initiatives.”

GameSquare Plans to Earn 8–14% from Ethereum, May Add NFTs and DeFi

GameSquare’s Ethereum strategy aims to earn returns of 8–14%, which is much higher than the typical 3–4% from regular ETH staking. The plan may also expand into NFTs and stablecoins to boost profits further. The company will follow a yield-focused ETH approach using Dialectic’s Medici platform. This platform uses machine learning, automation, and strong risk controls to help earn stable, risk-managed returns. Kenna said the new treasury plan that the crypto plan fits with their work in gaming, tech, and media, and follows the trend of big firms using digital assets.

Today, we announced the pricing of our underwritten public offering to accelerate our Ethereum treasury strategy.

Full release: https://t.co/9Bz1LVw1N1 pic.twitter.com/WQk5pgZjJD

— GameSquare Holdings Inc. (@GSQHoldings) July 8, 2025

GameSquare’s plan could also involve stablecoins and NFTs to improve returns and manage risk. This shows the company wants to get more involved in decentralized finance (DeFi) while keeping its treasury safe and adaptable. Kenna said they aim to earn real returns directly on-chain and expand their role in DeFi.

GameSquare Stock Soars Nearly 60% After Crypto Treasury Shift

The market reacted quickly to GameSquare’s announcement about its crypto-driven treasury shift. On Tuesday, the company’s stock surged by 58.76%, ending the day at $1.54 on the Nasdaq. This marked one of the biggest single-day jumps in the company’s history. The rally continued in after-hours trading, with shares climbing an additional 6.49%. This pushed GameSquare’s market value up to approximately $60.25 million. It shows a clear boost in investor trust following its move toward blockchain-focused finance.

As more companies race to strengthen their corporate treasuries with Bitcoin, some are choosing to focus on Ethereum instead. One such example is SharpLink Gaming, an affiliate marketing firm that recently revealed it now holds 205,634 ETH in its treasury. Moreover, Bit Digital, a Nasdaq-listed firm, sold all its Bitcoin and switched to Ether staking. Rising mining costs pushed the company to choose ETH staking for better returns. Meanwhile, Ethereum’s price saw a 2.31% increase over the past day, reaching $2,594, based on data from CoinMarketCap.