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French Banking Giant ODDO BHF Launches EUROD Stablecoin

Highlights:

  • ODDO BHF unveils EUROD stablecoin to bridge traditional banking and digital finance.
  • EUROD aims to serve retail and institutional clients under full MiCA compliance.
  • European banks accelerate stablecoin adoption as regulated crypto assets gain wider traction.

ODDO BHF, a French banking powerhouse with over $173 billion in assets under management, is entering the crypto space with its new digital currency, the EUROD stablecoin. Backed by the euro, this move underscores the growing adoption of digital assets by traditional financial institutions, as per a CoinDesk report. With over 175 years in banking, ODDO BHF aims to use EUROD as a link between conventional finance and the crypto ecosystem. 

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ODDO BHF operates in private banking, asset management, and corporate and investment banking. The Paris-based bank first revealed the EUROD stablecoin late last year. The bank plans to launch EUROD by the end of 2025, pending regulatory approval. EUROD is designed for both retail and institutional clients and fully follows regional regulations, including the EU’s MiCA rules.

EUROD Stablecoin Connects Traditional Banking with Crypto

ODDO BHF’s stablecoin is a low-risk, euro-backed token that aligns with France’s digital asset regulations. It will be listed on Bit2Me, a Madrid-based crypto exchange supported by Telefonica and multiple venture capital funds. Earlier this year, Bit2Me raised €30 million ($35 million) in funding, bringing its total investments to over $56 million. Its native B2M token has shown minimal trading activity, staying around $0.013.

Bit2Me’s CEO, Leif Ferreira, highlighted that the listing of ODDO BHF’s stablecoin marks a significant step in connecting traditional finance with the crypto sector while fully complying with EU regulations. This launch reflects a growing trend of regulated digital assets gaining traction in Europe, bridging conventional banking and innovative crypto solutions.

European Banks Expand in Stablecoin Market

The stablecoin market is still mostly led by US dollar-backed tokens, but European banks are increasingly entering the space. For example, Société Générale-FORGE (SG-FORGE) has launched its euro-backed stablecoin, EURCV.

Moreover, SG-FORGE and European crypto platform Bitpanda strengthened their partnership to bring regulated stablecoins into decentralized finance (DeFi). Through this partnership, Bitpanda’s retail users can now use SG-FORGE’s EUR CoinVertible (EURCV) and USD CoinVertible (USDCV) stablecoins for on-chain lending and borrowing. 

The weakening US dollar has increased demand for euro-based assets. In response, Circle expanded minting of its EURC stablecoin, which is used for euro trading and for exchanging with USD stablecoins. Additionally, last month, nine European banks, including Banca Sella, Danske Bank, DekaBank, ING, and CaixaBank, collaborated to issue a euro-backed cryptocurrency that follows MiCA regulations.

Cryptocurrency is fully legal in France and has clear rules. The 2019 PACTE Act created Digital Assets Service Providers (DASPs) and requires them to register with AMF. They must follow strict anti-money laundering and cybersecurity rules. Crypto-assets are not legal tender, but regulations keep the market safe. The EU’s MiCA rules started on December 30 for new crypto firms. Existing DASPs will follow these rules by mid-2026.

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