Highlights:
- Ethereum is in the green, sustaining momentum built up in 48 hours
- The excitement around the Pectra upgrade is driving Ethereum higher
- Institutional adoption based on yield factor is also pushing Ethereum higher
Ethereum continues the uptrend it has recorded in the last 72 hours, a reflection of the ongoing resilience of the cryptocurrency market. When going to press, ETH was trading at $2,288, an increase of 1.83% in the past 24 hours.
Pectra Upgrade Brings Major Improvements To Ethereum
This bullish rally is partly driven by excitement around Ethereum’s Pectra upgrade. The Pectra upgrade was implemented on 5th March 2023, 07:29 UTC. This upgrade is supposed to profoundly enhance Ethereum functionality and efficiency.
Ethereum is about to enter beast mode in 2025. But most people have NO idea what's coming.
Layer 2s, Pectra upgrade, mass adoption catalysts – it's all happening! Let's break it down 🧵👇 pic.twitter.com/2PQrbimAmS
— BLOOPIZ (@bloopizworld) March 4, 2025
The Pectra upgrade is tipped to improve Ethereum’s transaction throughput, which is the most vital factor of this upgrade. This upgrade enhances network capacity, where transactions per second can be processed. By extension, this means an improved overall user experience and lower congestion in Ethereum’s network.
The Pectra upgrade is also expected to cut transaction costs on the Ethereum network. Implementing the Pectra upgrade indicates that fees will be lowered, making Ethereum more competitive for dApps and everyday transactions. Many other aspects of the upgrade are also turning investors bullish. Among them are expected improvements in Ethereum network security.
Besides the excitement around the Pectra upgrade, Ethereum ongoing adoption is also driving market excitement in Ether.
BioNexus Addresses Ethereum with a Focus on Treasury Strategy
BioNexus Gene Lab Corporation has issued an Ethereum-centric treasury strategy and is the first on the NASDAQ. The exciting part is that BioNexus Gene Lab Corporation has prioritized Ethereum ahead of Bitcoin for treasury operations.
As part of its smart asset strategy, BioNexus incorporated Ether into its treasury and released an Ethereum Strategy Whitepaper detailing the reason behind the decision. The company explains its reasoning for preferring Ethereum over Bitcoin because of its superior programmability.
👀 The board of #Nasdaq-listed #BioNexus Gene Lab has approved $ETH as its primary treasury asset.
The company also released an #Ethereum Strategy Whitepaper, highlighting the asset’s institutional reliability, #ETH staking rewards, financial dominance, and scalability. pic.twitter.com/EuAUjj9yay
— Stefan Luebeck (@CryptoEva) March 5, 2025
The firm especially notes Ethereum’s yield-generation capabilities from staking as an advantage. Bitcoin mainly serves as a store of value, while Ethereum’s proof-of-stake mechanism allows its investors to earn between 3% and 5% annually. This makes Ethereum an income-generating asset, a factor that could see increased money flow into Ethereum.
BioNexus CEO Confirms Commitment to Ethereum
BioNexus CEO Sam Tan reconfirmed his firm’s support for Ethereum in a statement, claiming that their board’s blessing gives them freedom to deploy their reserves. He did not disclose the exact percentage of Ether the company holds but noted that a substantial part of their treasury will over time.
Technical Analysis – ETH Rebounds But Not Yet In the Clear
Ethereum continues the bullish reversal that started on March 4. However, the overall market structure points to a cryptocurrency in a bear trend. Ethereum is still forming lower highs, an indicator that every rebound is being sold and pushing the price lower. If this trend continues, the key level to watch will be the March 4 low of $1994.

A correction through this level could see Ethereum drop to prices as low as $1500 in the short term. On the flip side, if Ethereum rebounds strongly, the key level to watch will be the March 2 high of $2543.7. A rally through $2543.7 could see Ethereum rally to $3000 in the short term.
Recap
Ethereum continues to show its staying power due to technological advancements, business adoption, and cryptocurrency appeal. As the Ethereum blockchain changes, its contribution to the network’s financial system will further increase, solidifying its standing as the premier blockchain.
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