Highlights:
- Crypto.com has sealed a new partnership with the world’s prestigious football competition, the UEFA Champions League.
- The new collaboration marks a significant landmark for the trading platform, which became the first crypto platform to attain such a feat.
- Crypto.com has emerged as a leading entity in the sporting field with partnerships that cut across several sports.
In a new development, Singapore-based crypto exchange Crypto.com sealed a partnership deal with the Union of European Football Associations (UEFA) Champions League. The trading platform announced the latest milestone on its official website via a blog post dated August 14, 2024. Interestingly, the collaboration implies that Crypto.com has become the first and only digital assets trading outlet to partner with UEFA.
Describing the partnership that entails Crypto.com serving as UEFA Champions League global official sponsor, Guy-Laurent Epstein, UEFA marketing director, remarked, “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community.”
It is worth noting that this is not the first attempted deal between both parties. The first time such occurred, the partnership collapsed due to legal issues. Per reports, an earlier agreement worth about $495 million went down the drain two years ago. With the latest successful collaboration, it becomes relatively safe to say that Crypto.com has positioned itself strategically to merit the partnership despite the setbacks.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
✅ https://t.co/vCNztATkNg is #UCL's 1st Global Crypto Platform Partner
🤝 Together we're bringing crypto to 3 Billion fansSee us at today's UEFA #SuperCup 🏆@RealMadrid vs… pic.twitter.com/SUJ9FQ2IFD
— Crypto.com (@cryptocom) August 14, 2024
Crypto.com Partnership Details
According to the blog post, Crypto.com and UEFA will play crucial roles in enhancing fans’ experience. Interestingly, the collaboration will ensure both entities develop memorable moments during matches. The memories aim to improve engagement from global football fans and cryptocurrency enthusiasts.
Additionally, the integration will entail in-stadium activations, broadcast integrations, and innovative advertising campaigns. Notably, UEFA will officially unveil the collaboration during the Super Cup final in Poland. UEFA Champions League holders Real Madrid and Europa League winners Atalanta will lock horns to determine the ultimate champions.
Crypto.com Continues to Penetrate the Sporting World
Before the latest collaboration, Crypto.com has been active in the sporting world. Interestingly, the Singapore-based exchange sealed partnerships in sports, including collaboration with FIFA during the 2022 World Cup in Qatar. In addition, Crypto.com has scored partnerships with Formula 1 and UFC, underscoring active involvement in sports.
Meanwhile, away from a broadened perspective, individual football clubs have found their way into blockchain technologies via partnerships with Crypto.com. Notedly, Manchester City and Paris Saint Germain (PSG) are two football clubs that recently partnered with the trading platform; following the integrations, football enthusiasts, especially Manchester City and PSG fans, engaged in blockchain activities via features like fan tokens.
Partnership Implications for Cypto.com
As stated earlier, the partnership with UEFA will undoubtedly be a significant landmark for the trading platform. For the exchange, its ravaging collaborations in the sporting field imply that it is gearing towards becoming a globally recognized trading platform. Consequently, the exchange will attract more customers, which signifies a busy trading platform and more funds for the exchange.
Away from what the exchange tends to gain, the partnerships are spreading cryptocurrencies and blockchain technologies to a broader audience. Hence, the exchange is playing a crucial role in digital asset adoption on a global scale. In summary, with increasing crypto adoption, chances are high that the impact on the global economy is positive.