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Coinbase Acquires Echo in $375M Deal to Expand Onchain Investment Access

Highlights:

  • Coinbase acquires Echo in a $375 million deal, marking its eighth acquisition this year.
  • Echo’s platform has helped projects raise over $200M across 300 deals and supports public token sales via Sonar.
  • The acquisition enables Coinbase to offer full-lifecycle services from launch, fundraising, to secondary trading.

The largest US-based crypto exchange, Coinbase, has taken a major step by expanding its crypto ecosystem by acquiring Echo, a crypto-based investment platform valued at $375 million. Well-known for making token fundraising more accessible, Echo provides token tools for both private and public token sales. Coinbase intends to integrate Echo functionalities into its system to streamline the process for both builders and investors.

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The acquisition, which is financed by a combination of stock and cash, is Coinbase’s eighth acquisition this year, according to the statement. Through this move, Coinbase is aiming to close the gap between early-startup projects and everyday consumers. The company also aims to support tokenized securities and real-world assets with the help of Echo’s infrastructure.

Coinbase Acquires Echo to Fuel Onchain Capital Formation

Echo’s flagship products, such as Sonar, enable crypto communities to raise funds directly through their communities. Sonar allows teams to hold public token sales, whereas the core service of Echo facilitates private raises. To date, Echo has supported projects in raising more than $200 million through 300 deals. Notably, the XPL token sale led by Plasma raised its funds with the help of Sonar.

Coinbase, with its established exchange and global user base, considers this a perfect fit. The integration of Echo assists in a full-stack solution to token issuers, including launching to trading in the secondary market. The founder of Echo, Cobie, an advocate of crypto, believes that there should be greater democratization of access to investing. His platform encourages inclusivity by reducing the entry threshold to high-potential deals among initial supporters.

This acquisition is in the wake of Coinbase’s acquisition of Liquifi, which enables token and cap table management. Liquifi and Echo offer a smooth experience of early-stage projects, including building down to fundraising. The tools provided by Echo assist in aligning founders with their communities. Deals that were once exclusive to venture firms or large funds are now available to investors. Coinbase can now facilitate the entire crypto fundraising lifecycle, including listings, custody, staking, and trading with this acquisition.

Building a Crypto Super App Strategy

Coinbase’s recent move shows a larger strategic approach. Brian Armstrong, the CEO, already stated his intention to make the company a crypto super app. The goal is to provide payments, lending, and investment solutions, all through a single blockchain-based system. The acquisition of Echo aligns with that vision by enhancing the crypto stack capital formation layer.

In addition to Echo, Coinbase recently invested in CoinDCX to gain more foothold in India and the Middle East. Such moves indicate the priorities of Coinbase in the rapidly expanding markets. Furthermore, the exchange and Mastercard are also looking to purchase stablecoin startup BVNK in a deal that might go up to $2.5 billion.

Those moves indicate how aggressive Coinbase is in its quest to control not only trading but also the entirety of crypto finance. Coinbase presents a new opportunity to builders and investors by eliminating the friction in token fundraising.

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