Highlights:
- Circle and HKT collaborate on blockchain-based loyalty systems, enhancing how consumers engage with merchants in Hong Kong.
- The collaboration will bring together Circle’s and HKT’s strengths to explore the use of Web3 technology in consumer loyalty programs.
- With Programmable Wallets, Circle and HKT seek to make Web3 easier by bringing digital assets to applications.
Hong Kong Telecom (HKT), through a partnership with Circle, the stablecoin issuer, has announced plans to develop blockchain customer loyalty programs for Hong Kong merchants. The global digital financial technology firm and the largest telecommunications operator have signed a Memorandum of Understanding (MOU) to explore collaboration. The effort seeks to improve consumer involvement and transform the digital economy’s loyalty programs.
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We have teamed up with HKT to explore transforming customer loyalty with a cutting-edge Web3 customer loyalty solution in Hong Kong, bringing the future of customer engagement to merchants in the market.
Read more about the collaboration: https://t.co/M6Zqto5c0f
— Circle (@circle) October 29, 2024
Leveraging Web3 Technology
The collaboration will incorporate the usage of Web3 technologies to transform customer engagement. Circle’s expertise in Web3 Services complements HKT’s merchant ecosystem and consumer interaction skills. The partnership’s goal is to create innovative consumer loyalty programs. Consequently, it will foster a more dynamic and social engagement experiences for consumers.
Web3 Services from Circle enable enterprise-grade developer tools for building on blockchains in a simpler and more secure manner. The key component of Circle’s Web3 experience is Programmable Wallets, which make it secure and easy for enterprises to embed digital assets into applications.
Enhancing Customer Engagement
Jeremy Allaire, Circle’s co-founder and CEO, was excited about the collaboration.
He stated:
“We are happy to be working with HKT. Our Web3 Services will be at the forefront of customer loyalty innovation through this collaboration. Furthermore, it illustrates our dedication to realizing the potential of blockchain for value-driven consumer experiences.”
Monita Leung, CEO of HKT Digital Ventures, echoed a similar sentiment.
She remarked:
“At HKT, we are committed to accelerating innovation in the field of fintech. Our customer engagement and merchant services complement Circle’s expertise nicely. Therefore, together, we seek to provide distinctive loyalty solutions in Hong Kong.”
Market Trends and Consumer Expectations
Consumers’ expectations of loyalty programs are evolving. According to industry data, 70% of consumers consider loyalty programs in purchase decisions. In addition, the global loyalty market is also estimated to reach $5.57 billion. By integrating blockchain technology, Circle and HKT aim to offer merchants innovative solutions to meet their changing expectations.
Blockchain technology opens up new possibilities for customer involvement. Web3’s decentralized nature enables unique reward structures. For example, tokenization creates new types of value for customers. These strategies enable merchants to increase customer loyalty, thereby strengthening their ties with their clients.
Circle appears to concentrate on economic opportunities in Asia. Earlier this year, the company partnered with CoinCheck in Japan. This collaboration between Circle and HKT is another step toward pushing blockchain technology in the region. Partnering with leading companies like HKT accelerates the adoption of blockchain technology.
Hong Kong Proposes Tax Breaks for Virtual Assets
Tax advantages for investors in virtual assets are being considered in Hong Kong to encourage institutional investors. Christopher Hui, Secretary for Financial Services and the Treasury, introduced the plan on October 28 during Hong Kong Fintech Week. The concept includes tax breaks for virtual assets and other forms of investments.
The Hong Kong government said that virtual assets are being included in a proposal for a new tax incentive policy. The proposal aims to provide tax incentives for a variety of asset types including virtual assets, real estate, emission derivatives, insurance-related securities,…
— Wu Blockchain (@WuBlockchain) October 29, 2024
These are tax reductions intended to encourage more international investment in the city. Many expressed a strong interest in virtual asset tax breaks, according to Hui. Hong Kong is currently offering tax breaks to specific funds and investment entities.
In addition, the government intends to implement new crypto industry laws. These include new regulations for stablecoin issuers, OTC trading services, and custodians. These measures are intended to boost Hong Kong’s position in the global cryptocurrency industry.
Hong Kong seeks to expand its economic sector by reducing tax breaks and boosting market growth. The proposed modifications may attract overseas investors to purchase virtual assets issued in Hong Kong, allowing the city to play a larger role in the cryptocurrency ecosystem.
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