K33 Launches Crypto-Backed Loans with USDC Borrowing for Nordic Clients

Highlights:

• K33 has introduced crypto-backed loans that let clients borrow USDC without selling Bitcoin holdings.
• The lending product supports K33’s strategy to actively deploy its Bitcoin treasury assets.
• On-chain crypto lending is regaining traction as new DeFi platforms expand stablecoin-based credit.

K33 has launched a new lending service for eligible digital asset clients. The product allows users to borrow USDC while keeping their crypto holdings intact. This structure lets investors access liquidity without selling assets during uncertain market conditions. As a result, the service targets clients who want capital flexibility without reducing exposure. The launch also addresses limited access to crypto lending across Nordic markets.

📢 Press Release 📢

K33 Launches Crypto-Backed Loans — Deploying Bitcoin Treasury to Generate Yield and Expand Product Offering

Full press release available here: https://t.co/snfaDjGXH9 pic.twitter.com/9n5Z5JRkNQ

— K33 (@K33HQ) January 19, 2026

The lending facility holds Bitcoin and other major digital currencies as security. Clients will be able to unlock funds and retain long-term market positions. This strategy suits investors who are interested in portfolio continuity. Simultaneously, it decreases pressure to liquidate amid short-term price swings.

K33 designed the crypto lending service for institutional and high-net-worth clients. The firm already serves these groups through brokerage and infrastructure offerings. Consequently, clients can manage execution, custody, and liquidity together. This integration strengthens K33’s client-facing capabilities.

The company has adopted a phased rollout strategy for the product. First, K33 will recruit a small pool of qualified clients. Interested participants are required to provide an expression of interest to be reviewed. The borrowing conditions will be based on personal qualifications and risk evaluation. This strategy enables demand-controlled growth.

K33 Ties Crypto-Backed Loans to Its Bitcoin Treasury Strategy

K33 has positioned crypto-backed loans within its broader treasury deployment plan. The firm trades on the Nasdaq First North Growth Market and operates as a digital asset brokerage. Management views lending as an active use of balance-sheet Bitcoin holdings. Therefore, the product supports both client liquidity and internal capital efficiency. This alignment reflects a deliberate financial strategy.

The Chief Executive Officer, Torbjorn Bull Jenssen, claimed that the loans enable clients to gain access to liquidity without selling assets they believe in over the long term. The Nordic region has remained cautious towards crypto lending in the past. Regulators have been focusing on stability and consumer protection in the region.

K33 combines brokerage services with balance-sheet-backed lending. This structure integrates trading, custody, and credit under one framework. As a result, the firm strengthens its position as a full-service digital asset provider. The management expects the product to deepen client relationships and also anticipates incremental revenue from treasury deployment.

DeFi Lending Activity Rebuilds as World Liberty Markets Expands

Crypto lending activity has also regained momentum in decentralized markets. World Liberty Financial recently opened its on-chain lending platform last week. The rollout was accompanied by the USD1 supply exceeding $3.5 billion. This timeframe signals increased trust in blockchain credit models.

World Liberty Financial just launched a crypto lending platform 🚨

Traditional power centers don’t enter crypto for experimentation

They enter when infrastructure is mature enough to deploy capital at scale pic.twitter.com/rzg4jLz2H2

— Simon Desue (@SimonDesue) January 18, 2026

World Liberty Markets allows users to lend and borrow digital assets within one marketplace. The platform centers activity around the USD1 stablecoin and the WLFI governance token. The supported collateral includes Ether and tokenized Bitcoin. Major stablecoins such as USDC and USDT also qualify. The infrastructure runs on technology powered by Dolomite.