Highlights:
- Bitget Wallet launched a crypto card that allows users to spend digital assets at over 150 million Mastercard merchants.
- Users can fund the card instantly through on-chain swaps and use it online or in stores without needing a physical card.
- Bitget Wallet sees high crypto payment demand in Southeast Asia and Africa, with strong interest from younger users.
Bitget Wallet has launched a new crypto-linked card in partnership with Mastercard and infrastructure provider Immersve. This card allows users to make purchases using digital assets at more than 150 million merchants that accept Mastercard worldwide. The product aims to bring convenience to crypto holders by letting them spend directly from their digital wallets without converting assets in advance.
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The card is accessible via the Bitget Wallet app and can immediately be funded with on-chain swaps or deposits. Once digitally applied, users can add the card to their digital wallets on their smartphones in minutes with the assistance of Mastercard Digital First products. This expedited procedure ensures the card can be used immediately to make both online and in-store purchases.
The rollout will begin in the United Kingdom and the European Union. Bitget Wallet will also roll the service out across Latin America, Australia, and New Zealand within the next few months. This gradual rollout is in line with increased demand for real-life cryptocurrency payment applications in other regions.
Real-time settlement and Blockchain Integration Power the Card’s Functionality
Immersve will be critical in this since it offers the backend services behind the card functionality. Immersve, a licensed Mastercard issuer, can support instant settlement through conversion of crypto to fiat upon the point of sale. The whole procedure occurs on-chain, meaning users can spend their funds without taking them out of their self-custodial wallets.
The system also possesses card-issuing, transaction-managing, and identity-verification tools. The onboarding process and transaction flow include KYC and anti-money laundering (AML) measures. These measures are in line with those required by Mastercard and contribute to secure use. Mastercard recently partnered with Chainlink to make purchases with crypto directly on-chain.
Digital First technology, developed by Mastercard, enables customers to complete the entire card application and activation process using their phones. After approval, they can begin using the card immediately by adding it to their mobile wallet. This system removes the need for physical cards while supporting global merchant access.
Jerome Faury, CEO of Immersve, stated, “We are building the bridge between Web3 and traditional payments, making crypto spending fast, easy, and secure.” His comments highlight how the platform supports real-world crypto use at scale.
Bitget Wallet Responds to Rising Crypto Payment Demand in Emerging Markets
Bitget Wallet has produced the card in the wake of growing interest in crypto payment services among its international user base. Internal data suggests that 40% of users are already making purchases with crypto. The company noted that usage is especially strong in Southeast Asia and Africa, where banking access is often limited.
The demand is even higher among millennials and Gen Z users, who prefer flexible payment methods and mobile-first tools. Jamie Elkaleh, Chief Marketing Officer at Bitget Wallet, explained, “Crypto payments should be as seamless and secure as any other transaction, and now they can be.”
The card also includes optional incentives for users. These consist of transaction-based rewards, interest on uncollateralized wallet balances, and rewards upon completion of identity verification actions. The goal of these features is to promote adoption with additional value to daily use.
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