Highlights:
- Kraken and Mastercard partner to launch crypto debit cards for use at 150 million global merchants.
- Over 200,000 users have joined Kraken Pay for fast, cross-border crypto payments.
- The new cards offer real-time crypto-to-fiat conversion at checkout.
Kraken and Mastercard have entered into a partnership that is going to revolutionize the adoption of cryptocurrencies. This collaboration will allow its users to make payments with digital assets at over 150 million merchants globally. The initiative is applicable to the UK and European regions specifically.
Kraken also aims to roll out physical and digital debit cards that will be linked to the user’s wallets. These cards will enable users to pay with Bitcoin, Ethereum, stablecoins and other cryptocurrencies directly at the merchant point. These cards will be usable at any establishment that accepts Mastercard.
NEW: Mastercard partners with Kraken to allow European users spend #Bitcoin at over 150 million merchants worldwide 🇪🇺 pic.twitter.com/sRvU38eT1r
— Bitcoin Magazine (@BitcoinMagazine) April 8, 2025
This move aligns with the success of the Kraken Pay feature, which was launched earlier this year. Kraken Pay offers instant and safe payments using more than 300 available fiat and cryptocurrencies. Over 200,000 customers adopted the use of personalized ‘Kraktag’ identifiers for transactions and other activities within the first three months of its introduction.
The partnership provides crypto-to-fiat conversion at points of sale, which eliminates the problem often encountered in the case of crypto transactions. Consequently, users shall be able to check out with ease and make payments from their digital wallets.
Expansion of Kraken Pay with Mastercard’s Network
The gateway to Mastercard payment technology gives Kraken Pay the support it needs for the company’s rapid expansion. The move allows the user to initiate a money transfer in the same way as a text message, using the recipient’s username rather than the lengthy blockchain address. The solution supports cryptocurrency and fiat, making it more flexible for the user.
Kraken is currently asking customers in the UK and Europe to sign up for the waitlist of the new cards, with the rollout set to commence in the next few weeks. The company was recently granted an Electronic Money Institution (EMI) license from the UK’s Financial Conduct Authority. This license will help Kraken to consolidate its market standing and offer a greater range of financial services in Europe.
📣 Kraken just secured EMI authorization in the UK!
This unlocks faster, more secure payments for our clients and strengthens our position as a trusted, compliant exchange. Big win for crypto in the UK 🇬🇧
Get the details 👉 https://t.co/6azbTORi8L
— Kraken Exchange (@krakenfx) March 10, 2025
The collaboration is designed to build a bridge between traditional finance and decentralized finance to make crypto functional as a means of payment. The new cards will enable customers to make purchases, pay their bills and withdraw cash with the use of their crypto holdings.
Driving Real-World Use of Digital Assets
The partnership between Kraken and MasterCard can be considered a significant step in the development of mainstream crypto usage. Kraken Co-CEO David Ripley stated that the journey of cryptocurrency is to make them usable in the day-to-day activities. Mastercard supports the vision of enhancing and securing the digital asset industry.
This development also manifests Mastercard‘s commitment to blockchain and digital finance-related solutions. Earlier this year, it began testing P2P transactions with wallet aliases in Latin America. The company is also exploring a multi-token blockchain network for future applications.
Kraken currently boasts more than 15 million users from all over the world and is ready to revolutionize real-world crypto payments. Debit cards are a crucial element of this strategy. Together, Kraken and Mastercard will make cryptocurrencies flow into mainstream financial tools.
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